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US Ecommerce Director
Benefit Cosmetics
San Francisco, CA, United States
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Benefit Cosmetics is a successful cosmetics company experiencing significant worldwide growth. We are serious about growing this business, but we never take ourselves too seriously – our motto is, “Laughter is the best cosmetic…so grin and wear it.”
The US Ecommerce Director is responsible for running and growing the ecommerce business while creating the best possible customer experience. The Ecommerce Director oversees overall website strategy and promotional calendar, marketing/advertising programs, inventory forecasting and management, site merchandising and optimization, customer care for all US channels, and fulfillment vendor management.
This individual will have a significant quantitative focus on maximizing our marketing budget and efforts for customer acquisition, A/B testing to improve our site activities, and building loyalty within the channel – and ultimately responsible for driving the business to achieve monthly sales objectives.
This is an ideal job for a person with a strong left brain / right brain balance, looking to leverage both abilities daily.
The US Ecommerce Director leads and manages the US Ecommerce team, and reports to the Senior Director, Global Web & CRM. The US Ecommerce team draws upon Global Digital team resources for content strategy, copywriting, photography and video development, graphic design, and web development. The Ecommerce Director will also work closely with various US teams to help support sales across all US channels.
Essential duties and requirements:
• Direct the US eCommerce channel’s sales, productivity, and profitability through analysis, ideation, and management.
• Develop the eCommerce marketing calendar to align with US retail channels, product launch calendar, and ecommerce objectives.
• Oversee all eCommerce ROI marketing programs including the areas of SEO, paid search, retargeting, display ads, email marketing, affiliate marketing, direct mail, syndication of content into paid channels etc.
• Devise and lead our email communications program ensuring they drive sales and brand engagement, and develop lifecycle marketing campaigns to drive loyalty and retention among existing customers.
• Leverage merchandising and content expertise to help develop a best-in-class web experience that maximizes our conversion opportunities and encourages more site visits.
• Develop a strong test-and-learn culture for all marketing and email activities to improve customer engagement, acquisition, and site conversion.
• Provide analytics on effectiveness of all digital marketing and ecommerce activities. Execute trend analysis, monitoring and competitive benchmarking.
• Help build Benefit sales on US retailer sites (i.e. Sephora.com, Ulta.com, Macys.com) by sharing best practices, making recommendations, and providing assets.
• Manage our fulfillment and finance vendor to ensure operations are running efficiently and effectively.
• Work with our customer service team to set policies and strategies and drive high quality customer care appropriate for a prestige brand.
• Manage, lead and develop US Ecommerce team and vendors to achieve our goals.
• Manage the department’s budget in order to achieve operating profit goals.
• All other duties as assigned.
Qualifications:
• The ideal candidate will have experience managing eCommerce within a multi-channel company.
• All candidates must have 7+ years previous experience in e-commerce or digital marketing with a strong track record working in the digital space.
• Must be well-versed in customer acquisition and retention techniques with a proven track record in driving significant traffic and sales growth.
• Demonstrated ability to manage a P&L or line of business. Core operational strength and the ability to make the right budget decisions to drive business success.
• Demonstrated experience managing quantitative information and iterative testing to drive business decisions.
• Ability to incorporate a strong aesthetic sense into our work, to evaluate copy and content, and to align marketing messages for a superior customer experience and brand communication.
• Demonstrated ability to lead, manage, develop, and grow teams and to be inspiring to others. Also able to work collaboratively with cross-functional teams.
• Strong organizational and planning skills.
• Ability to communicate clearly both verbally and in writing.
• Highly analytical, able to draw conclusions from sales reports, web analytics, and other systems.
• Ability to work well across the organization and with 3rd parties.
• Experience in cosmetics, luxury, fashion, and/or consumer packaged goods a plus.
Physical Demands:
The physical demands described here are representative of those that must be met by an employee to successfully perform the basic functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform these basic functions.
Working conditions and environment:
Must have the ability to adapt well in fast-paced and continuously growing working environment and integrate into an already established accounting team.