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Performance Marketing Executive
Farfetch
London, , United Kingdom
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Description
Digital Marketing is one of the largest teams at Farfetch consisting of 50+ people split across 5 main teams; Performance Marketing, SEO, CRM, Analytics and Data Science. Made up of experts in the field from a variety of different industries, they are responsible for working across all of our global markets. They make sure our presence remains high and mighty with new and existing customers, setting us apart from our competitors and ensuring we are always one step ahead of the curve.
The Role:
FOR THE BOLD. THE ONES WHO CHALLENGE CONVENTION AND DARE TO DREAM.
We are looking for a Performance Marketing Executive to support managing the Display, Social, PPC, and Affiliate campaigns for Farfetch. This is a great opportunity to join our fast-growing and diverse digital team at a stage where you can really make a difference.
This unique role will be suitable for someone who has been working in digital acquisition for around one to two years and has developed skills in either Display/Social, Paid Search or Affiliates.
What You’ll do:
• Assist the implementation and management of Farfetch performance campaigns; paid search, display, paid social and affiliate marketing.
• Update reports and provide analysis around ROI, campaign performance, purchasing patterns and website traffic to optimize all campaigns
• Analyse performance and understand the details and effectiveness of each campaign.
• Drive independent optimisation plans through analysis of data sets.
• Localise campaign approach based on day to day market observation and in line with local brand campaigns and promotions.
• Assist in the activation and delivery of programmatic RTB display & video campaigns across multiple platforms (desktop, mobile, tablet).
• Adopt a continual ‘test and learn’ approach to all paid media activation
• Assist with all other Performance Marketing projects as necessary
Who You Are:
• Demonstrate a passion for ecommerce marketing with 1 years’ experience in online marketing.
• Proven track record of running successful campaigns.
• Strong analytical skills; ability to analyse and draw insights from large data sets.
• Knowledge of other online marketing channels and their interactions with other channels, CRM & SEO
• Experience of using Google Analytics
• An advanced intermediate/advanced knowledge of excel
• Excellent verbal and written communication skills
• A flexible, approachable attitude with good problem solving skills
• Ability to work to deadlines in a fast paced environment
• A dedicated team player
• Fluency in English; ability to speak Spanish, Italian, French is a bonus.
We love hearing from you and want you to be as ambitious as we are, but before applying please ask yourself the following…
• Is this role a good match for me and my long term goals? We want to really know why you have chosen this career.
• Do I have all the skills and experience required for this role? Be realistic. We will only consider applications that demonstrate relevant skills or the potential to match the role requirements.
• Spell Check. As simple as it sounds make sure your application is to the highest standard. You will be surprised at how many applications we receive with spelling mistakes on them.
We are committed to equality of opportunity for all staff, applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships