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Marketing Specialist
Garage
Quebec Montreal, , Canada
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Marketing Specialist
Reporting to the Manager, Marketing for Dynamite, the Marketing Specialist is responsible for managing various marketing activities and providing support to the Marketing department, as well as representing the Dynamite brand. The Marketing Specialist is responsible for organizing, coordinating and preparing all marketing material for store openings, mall commitments and events, sponsorship opportunities, integrated marketing campaigns, and for supporting the marketing team on various projects.
Primary Responsibilities:
• Coordinates all public relations communications including seasonal PR look books, press releases and invitations, and leads the seasonal PR photo shoot;
• Liaises with Merchandise and Design teams to understand the trends of the season to accurately represent the brand to the media;
• Coordinates seasonal media preview events and deskside meetings with the help of the Public Relations Agency;
• Updates seasonal look books in-season to provide new stories to short-lead media;
• Responsible for coordinating out of store events and special projects, including festivals, fashion shows, branding projects, and as well as all in-store Marketing activities;
• Receives and coordinates all media and in-store sample requests for PR;
• Builds and maintains relationships with magazine editors, media and influencers to keep Dynamite top of mind;
• Responsible for 3rd party relationships/activations as pertaining to mobile, television, or other (eg. Exact Target, Virgin Mobile, product placement, etc.);
• Supports various marketing projects and participates in team brainstorming sessions, as well as contributing to seasonal marketing campaigns;
• Collaborates with the Marketing Coordinator on all store openings, events and advertising campaigns associated;
• Budget planning and tracking for Public Relations;
• Contributes to the Dynamite Blog.
Qualifications and competencies:
• Undergraduate degree (90 credits);
• At least two years experience;
• Excellent knowledge of Microsoft Office (Word, Excel and PowerPoint);
• Strong written and verbal communication skills both in French and English;
• Excellent organizational skills;
• Strong interpersonal skills;
• Detail-oriented;
• Ability to work well under pressure;
• Sense of fashion and creative mind;
• Work well with little supervision;
• Bilingual: French & English (written and spoken).
Groupe Dynamite is committed to employment equity. Only retained candidates will be contacted for an interview.