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Marketing Analyst
Under Armour
Austin, TX, United States
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Under Armour is the chosen brand of this generation of athletes… and the athletes of tomorrow. We’re about performance – in training and on game day, in blistering heat and bitter cold. Whatever the conditions, whatever the sport, Under Armour delivers the advantage athletes have come to demand.
That demand has created an environment of growth. An environment where building a great team is vital. An environment where doing whatever it takes is the baseline and going above and beyond to protect the Brand is commonplace.
The world’s hungriest athletes live by a code, a pledge to themselves and everyone else: Protect This House… I Will. Our goal is to Build A Great Team! Will YOU…Protect This House?!
Purpose/Summary:
Support digital marketing efforts providing expert analytic support by developing and deploying measurement programs and performing in depth marketing program analyses to provide actionable insights to marketing managers.
Essential Duties and Responsibilitiesinclude but are not limited to the following:
• Develop and maintain positive and productive working relationships with digital marketing teams and agencies
• Manage analytic support for one or more marketing channels (search, email, display, affiliate, social)
• Develop marketing measurement programs, reports and dashboards
• Perform ad-hoc analysis and bring actionable insights to marketing partners
• Develop and maintain program level performance and budget forecasts
• Drive marketing efficiency while helping to enhance the consumer experience
• Develop marketing testing programs including experiment design and evaluation
• Partner with other analytic functions to share best practices and develop innovative analytic practices
Technical Attributes of Ideal Candidate:include but are not limited to the following:
• 1-3 years of relevant experience preferable with a retail or consumer goods manufacturer
• Highly analytical with a demonstrated track record of turning data into actionable insights
• Demonstrated track record of increasing the performance and efficiency of digital marketing program driving material increases in profit contribution
• Excellent communication skills and the ability to communicate technical concepts to business partners and executives
• Experience with digital marketing, email, social and web analytic tools
• Excellent understanding of marketing measurement techniques with a strong technical acumen
• Ability to take large data sets and summarize down to actionable insights
• Proficiency in Excel and familiarity with advanced functions
• Preferred experience with large database and statistical tools (SQL, SAS, SPSS, Etc.)
• Familiarity with big data concepts and tools
• Familiarity with statistics and experience with experiment design, sampling and test evaluation
• Familiarity with marketing attribution models
• Self-Directed and ability to manage multiple projects and multiple competing priorities
• Bachelors degree or commensurate work experience in related field
Under Armour is an equal employment opportunity employer. We adhere to a policy of making employment decisions without regard to race, ancestry, place of origin, citizenship, creed, sexual orientation, gender identity, gender expression, age, record of offences, marital status, family status or disability. We assure you that your opportunity for employment with this Company depends solely on your qualifications.