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Manager, Creative Brand Strategy
Garage
Quebec Montreal, , Canada
Job Details - this job has expired, please see similar jobs below
We are currently looking for a:
Manager, Creative Brand Strategy
Reporting to the Director, Brand Management, the Manager, Creative Brand Strategy, is passionate about uncovering consumer insights and working on a long-term brand vision to ensure we stay competitive as a global brand.
Primary Responsibilities:
• Take brand ownership and provide the overarching vision, mission, goals and strategies for the brand;
• Collaborate cross-functionally (Customer Experience, Digital, Product Development, etc.) to ensure ongoing alignment and to deliver effective brand strategies;
• Manage the brand identity and expression across all channels; ensure the voice of the brand is aligned to strategic plan, and design campaigns and promotions that stimulate existing customers and attract new ones;
• Own and deliver strategic analysis of specific marketing opportunities;
• Analyze, on a continuous basis, brand positioning in the market and crystallise targeted consumer insights;
• Translate brand strategies into brand plans, brand positioning and go-to-market strategies;
• Continuously innovate to gain market share and establish our leadership as a global fashion retailer;
• Develop new, 360º creative approaches;
• Measure and report performance of all marketing campaigns, and assess against goals (ROE and KPIs);
• Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues;
• Brainstorm new and innovative growth strategies;
• Manage team and performance, and ensure content strategy is integrated within brand strategy.
Qualifications and competencies:
• Bachelor’s degree in Advertising, Media studies, Commerce/Marketing, or a related discipline;
• Minimum 8+ years experience in multi-channel environment, content creation, and brand strategy;
• Experience in fashion an asset;
• Experience managing a team;
• Excellent writing, and an outstanding command of the English and French language;
• Flexible;
• Autonomous;
• Strong team skills;
• Exceptional creative vision;
• World-class creative approach;
• Passionate about popular culture;
• Very strong organization and prioritization skills;
• Strong analytical skills and data-driven thinking;
• Up to date with latest trends and marketing best practices related to the fashion industry;
• Proven ability to lead and coach others.
Groupe Dynamite is committed to employment equity. Only retained candidates will be contacted for an interview.