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Senior Wholesale Marketing Manager Timberland EMEA
VFC
Stabio, , Switzerland
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Job DescriptionLead brand strategies execution in EMEA while meeting regional priorities to reach local KPI targets (revenue, margin, traffic and conversion).
This role will help drive demand at store level and capture consumer interest thru bespoke marketing activations at all levels and at all distribution channel.
Direct line management of 5 functional Managers
RESPONSIBILITIES:
• Ensure a consistent seasonal brand strategies roll out across EMEA
• Lead and support local Country Marketing Managers draw seasonal Go To Market integrated plans following brand strategies and bespoke channel needs.
• Develop a deep knowledge of the market incl. sale needs and marketing positioning thru frequent market visits
• Work closely with the Retail Marketing Manager and VM Manager EMEA to align objectives and GTM plans and meet regional targets
• Brief bespoke assets to help regional sell in and sell thru to support local strategic accounts.
• Track and report results to capture learning of any marketing activities and report at the end of every season
• Manage regional budget: support local CMMs in the local expense and accrual management. Ensure budget control and optimization
• Perform manage the regional CMM: set objectives, be a role model and draw individual developing plans
• An international background with trade marketing knowledge is a must.
• Excellent communicator able to influence country leaders and work cross function and cultures
• Fluent in English
• Excellent organizational skills
• Positive and enthusiastic attitude
• Willing to travel 20%
• 8+ years experience in similar role