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Manager, Northern America eCommerce, Omni-Channel & Direct Marketing
Tiffany & Co.
New York, NY, United States
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Overview
The Manager, eCommerce, Omni-Channel & Direct Marketing - Northern America will be responsible for managing the day to day eCommerce business and ensuring this business channel achieves its sales plan. Specifically, this role is responsible for liaising with various global and regional groups to ensure the strategic eCommerce plan is seamlessly executed. This role will also this provide direction to the eCommerce team and manage reporting and analytics for the business. The Manager will also partner with the Senior Director to orchestrate omni-channel regional initiatives to develop the future state of Tiffany.com to drive online and offline sales, leveraging industry best practices, technology trends, marketing ideas and customer behavior.
Responsibilities
Sales Plan
• Partner with the Senior Director – eCommerce to create and execute a sales strategy for eCommerce.
• Support eCommerce’s achievement of sales plan by aligning daily activities to strategic plan.
• Partner with cross-functional groups to develop strategic programs and processes that grow the eCommerce business. Develop strong relationships with stakeholders and partners throughout the organization.
• Responsible for executing on a regional omnichannel plan and corresponding measurement strategy that delivers a seamless, personalized customer experience across site and store.
• Partner with Global Omnichannel and Customer Management team to develop and launch efforts against the omni-channel/ personalization roadmap which leverage CRM data and insights and deliver personalized experiences on Tiffany.com and in-store to TCO customers.
Marketing
• Identify and develop new marketing strategies to drive traffic and grow the active customer database
• Develop and execute targeted email and catalogue mailings. Partner with CRM team to refine North America segmentation, prospecting and email strategy
• Manage paid search agency and campaigns to continually optimize SEM channel performance to improve conversion, revenue, and return on ad spend.
• Partner with the Senior Director to develop email and direct mail calendars that work synergistically with all elements of the marketing mix to deliver a holistic message to the consumer, inclusive of CRM programs.
• Partner with Print and Digital Creative teams to develop marketing assets and collateral which align with regional business strategy and priorities
Site
• Partner with Digital teams to identify and prioritize enhancements to the customer experience on desktop, mobile and tablet.
• Serve a general manager for North America eCommerce business including managing daily communications and content and managing vendor relationships to ensure alignment with the strategic direction of the business
Metrics: Business Reporting and Analytics
• Own all reporting, metrics and analysis for the business, partnering with Finance and Marketing Analytics Manager as needed. Deliver game changing data-based strategic solutions to business issues and challenges through exceptional business analytics.
Qualifications
Required Qualifications
• Bachelor’s Degree
• 5-7 years of relevant experience in a role that requires analytical and strategic thinking, merchandising, finance, or a similar role
• Strong analytical skills.
• Strong organizational or project management skills.
• Strong leadership and interpersonal skills
• Strong communication skills both written and verbal.
• Ability to collaborate with and motivate people throughout the organization
• Performs well in an environment with competing priorities and multiple projects
• Entrepreneurial mindset.
• Highly proficient in Microsoft Office especially Excel.
• Be an admired brand ambassador and inspire others to deliver their very best by radiating the energy and elegance that is uniquely Tiffany New York.
Preferred Qualifications
• MBA preferred.
• Prior experience working in management consulting or investment banking.
• Prior retail experience.
• Experience working for a global company where brand equity is tightly controlled at a global level.