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Director of Product Marketing, Menswear
Burberry
London, , United Kingdom
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Founded in 1856, Burberry today remains quintessentially British, with outerwear at its core. Digital luxury positioning and intensive focus on design innovation, quality and heritage icons ensure continued brand purity and relevance globally across genders and generations. Burberry believes that in order to be a great brand it must also be a great company and constantly leverages the energy of its compassionate and creative thinking culture to continually innovate and drive the brand forward. Headquartered in London, Burberry is a design, marketing and retail led business with a global reputation for innovative product design, digital marketing initiatives and dynamic retail strategies.
PURPOSE
The Director of Product Marketing, Menswear will play a pivotal role in developing, inspiring and delivering our product ambitions across key categories to elevate the brand and drive the business.
The successful individual will drive leadership and management of Product Marketing across key division in the business (Menswear) and lead strategic development of key categories delivering strong 3 year plan (driving brand and business objectives) through prioritising key products for marketing focus.
RESPONSIBILITIES
Strategy Development
• Partner with Merchant leadership team to identify and agree the key product priorities by category
• Drive leadership and management of all product marketing priorities throughout the global marketing organisation, aligning on the annual calendar
• For all key product marketing initiatives, establish clear business and brand objectives supported by market analytics, and consumer insights in combination with a clear product need gap
• Direct and nurture powerful strategic 360 category plans and ideas that shape the brand and business – offline and online, by partnering closely with product design, product strategy, merchandising, CMD and marketing function teams around category’s channel communication
• Champion innovation in all category marketing plans (including BPC, instore experience, training, VM)
Product Category Marketing
• Develop and define tiered approach to key product priorities in each key category
• Identify product heroes, and ensure alignment across the business with key stakeholders
• Lead 360 product launch and sustain plans, with a laser focus on the target audience in order to create high consumer engagement levels, ensuring that digital innovation is at the core of the plans
• Align with Marketing Leadership team on scale of projects and lead budget expenditure (content production and media spend)
• Ensure command of business performance, product development timelines and shared goals with relevant category stakeholders and develop understanding of key regional differences
• Develop expert knowledge of competitor product marketing strategies in both fashion retail and other non-industry benchmarks
• Inject energy, excitement and urgency for respective product categories throughout all internal and external teams.
Creative Media / Planning & Operations Collaboration
• Partner closely with Creative Media and Planning / Operations leaders to ensure channel planning executional needs, asset requirements and delivery time timetables are achieved
• Ensure Planning & Operation execute timely planning of all marketing and creative projects as briefed by product category marketing.
Close links to Regional Marketing
• Develop clear communication process to gather and evaluate all significant regional insight as it relates to product specific requirements in key categories
• Provide regional marketing teams with relevant updates on central direction
• Manage continuous dialogue with regions around campaign and asset effectiveness, what's needed and how communication and plans evolve.
PERSON PROFILE
• Ability to excel in a high-stress environment
• Inspire through strong strategy, good energy and determination to deliver
• Impeccably organised
• Invest in details, but lead with bigger picture
• Prioritise and deliver against time pressures and moving timelines
• A relationship builder and collaborator while commanding respect and accountability
• Solid understanding of marketing functions and what makes teams successful.
Burberry is an Equal Opportunities Employer and as such, treats all applications equally and recruits purely on the basis of skills and experience.