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Manager Digital Marketing - Digital Sports (m/f)
Adidas Group
Herzogenaurach, , Germany
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Purpose
The Digital Sports BU will be launching a new consumer wearable device and undergoing a complete “miCoach” training/coaching experience overhaul in 2015 and 2016. Our mission is to significantly increase the number of digital experience users for adidas. We will grow the adidas fitness community by creating a device and experience that is simple, engaging, created for a broader set of athletes, promotes fitness behaviour change and is female-first in order to compete with the rapidly growing running/training app communities.
The Global Digital Marketing Manager is responsible for the development, management, and execution of digital needs within the Digital Sports Communications team. This role manages the planning, development, production and execution of digital communication tactics and touch points with users and potential users of our new experiences. It requires a deep understanding on how our consumers engage in sporting activities and what role digital experiences and social media play as a part of their lives.
Key Accountabilities
• Collaborate in the development of a digital strategy for Digitals Sports based on key communication objectives and relevant to the brands target audience
• Manage the development, production and execution of effective and integrated digital campaigns for Digital Sports products and services in close alignment with key categories and key markets.
• Drive incremental sales and user acquisition through the development and execution of highly targeted direct to consumer digital messaging strategies including: Newsletters, push notification, in-app / location based messaging and targeted digital media placement. You will integrate the science of behavior change into your communications to trigger the right messages at the right time with the goal of making this a highly customized and differentiated part of our offering.
• Manage the development of digital tools for new distribution channels (e.g. consumer electronics)
• Integrate with cross-functional departments to ensure flawless execution and seamless connection plans.
◦ eComm, IT, Media, PR, UX, Social Media, Customer Service, CRM etc.
• Leverage key digital analytics to monitor success of digital campaigns and shape future strategies
• Managing and tracking analytics of digital executions to inform and influence future communication strategy
• Coordinate and distribute documentation of project information with internal and external groups.
Knowledge, Capabilities and Experience
• Deep-rooted understanding of an ever-changing digital landscape.
• Advanced experience in project management – including critical path management to deliver projects on time and within budget.
• Experience with digital production process and technical nature of developing digital marketing initiatives (publishing, translations etc.).
• Experience to drive digital executions and experiences across multiple platforms (including mobile)
• In-depth knowledge and natural interest in digital experiences and platforms to build communities and drive user engagement
• An ability to execute digital campaigns in a cooperate environment (articulate which elements of digital executions are suitable for different channels / campaigns, how they deliver results and inform creative).
• An ability to collaborate and manage platforms and tools used by multiple functions.
• Working knowledge of:
◦ digital channels (social, owned and bought platforms and emerging technologies).
◦ Mobile technologies and platforms
◦ Development languages (including but not limited to: HTML, DHTML, Flash, Javascript, XML, asp, java, CSS).
◦ analytics systems,
◦ standard CMS platforms,
◦ office software,
• Demonstrated understanding / experience in delivering solutions or services via new and emerging web & mobile technologies.
• Independent, open and communicative, digital or tech -enthusiast
• Business English (spoken and written).