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Manager, North America Marketing (Account Management), Cinique
Estee Lauder
New York, NY, United States
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Description
Manager, North America Marketing Account Management
POSITION SUMMARY:The Manager of North America Marketing is responsible for executing retailer-specific marketing programs for U.S. Specialty department stores and merchandising programming for all open-service Department Store accounts in order to increase Clinique brand presence and market share, achieve sales, and elevate consumer experience at POS.
KEY RESPONSIBILITIES:
• Launch Planning/ Marketing Programming for Specialty D/S accounts
◦ Work closely with the Field to support their execution of Specialty D/S accounts – eg, visual weeks and incremental retailer specific programs. Partner with supply chain and sales ops to ensure all programming support is delivered (collateral, samples, etc) on time.
◦ Lead the preparation for field and retailer presentations/interactions with respect to marketing and promotions, with the goal of generating retailer support and superior execution of Clinique programs in-store.
◦ Execute tests/strategic initiatives for D/S accounts in partnership with the Field
• Assortment and Merchandising Management for D/S accounts
◦ Lead development, management and update of open service assortments in Treatment, Colour, Fragrance, Sun/Body, and Men’s for new Clinique experience doors in select D/S accounts, Nordstrom innovation / POG doors, Dillard’s Edge and Backwall doors
◦ Align with field and marketing management on additions & deletions to the merchandising assortment
◦ Propose creative solutions for how to organize product in merchandising displays to maximize productivity
◦ Brief Creative and Copy teams on changes necessary for each update
◦ Track each update in conjunction with Creative Ops, ensuring that each timeline is met.
◦ Review creative routes with the highest level of attention to detail, checking for design, placement, copy, SRPs and sku count
◦ Lead weekly meetings with creative operations and design and be responsible for timelines
• New Clinique experience door and tester unit rollout
◦ Partner with Corporate Store Planning and Development, Creative, Field, Sales ops, and Education to roll out new Clinique experience doors and design next generation of tester unit
◦ Manage and maintain assortment, merchandising and promotions calendar for new Clinique experience doors. Manage and maintain tester unit assortment updates
◦ Project manage new Clinique experience door rollout plan and present/align with GM of Clinique NA, SVP of Sales, VP of Marketing, and retailer partners on a monthly basis
• Budget Management
◦ Develop and manage annual multi-million dollar budget for open sell merchandising ensuring all PO’s are processed in a timely manner and vendors are paid. Accrue budget monthly to ensure financial accuracy.
◦ Review and approve all jobs that adhere to budget and update requirements. Propose creative solutions to reduce costs for projects that come in over budget.
• Business Analysis and Program Success Measurement
◦ Analyze and track productivity of SKUs for different assortments for open-service D/S accounts
◦ Analyze potential loss in sales associated with any product removals or discontinuations
◦ Generate and maintain scorecard of key performance indicators for Clinique experience doors
Qualifications
• Undergraduate degree required; MBA preferred. 5-6 years of related experience
• Excellent written & verbal communication, comfortable presenting to all levels of management. Ability to collaborate and communicate cross-functionally, with internal partners, key account teams, and Field
• Strong leadership, project management, and budget management skills
• Highly detail oriented with ability to identify, prioritize and adjust to multiple need
• Exhibit strong MS Powerpoint and Excel skills. Utilize analytical skills and an ability to translate sales data into merchandising recommendations
• Self starter with the ability to work independently. Requires an ability to navigate the organization and remove obstacles that get in the way of the team achieving business outcomes