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Digital Merchant/Analyst – Men’s
Orvis
Sunderland, VT, United States
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The Digital Merchant provides the merchandising vision for the Men’s category on the Orvis US website. We are looking for someone with a passion for retail and ability to drive sales in a fast-paced environment. This position will be part of our digital merchant team and will have the responsibility for managing the assortment, marketing and directly overseeing the on-line merchandising of the company’s websites for our men’s apparel category.
Marketing and merchandising responsibilities will include key product offers and their corresponding landing pages, E-mail, shop pages, and home page. Strategies / tactics evaluated will include assortment expansion, product placement, site navigation, banners, e-mail product selection and promotions and online marketing programs.
Our Orvis Company associates take pride in our world-class service and products, treating customers, vendor partners, and each other with integrity and mutual respect. We work in a supportive, team-oriented environment, focusing on performance, continuous improvement, and exceeding our customers’ expectations. The Orvis Company and our associates are committed to giving back to our communities and protecting nature.
Company Interfaces:
The Digital Merchant/Analyst will report directly to the Director of Digital Merchandising. Daily interfaces can be expected with other Digital Merchants, Digital Marketing, E-Commerce Design and Content, Business Analytics, Apparel Merchandising, Inventory Control, Information Services, Advertising, and Retail teams.
General Responsibilities:
• Analyze/report key web metrics data for business trends and performance analysis.
• Develop, produce and analyze aggregated standard reports. Provide detailed shop, product, and marketing program analysis.
• Quantify impact of features/functionality on website sale per visit and customer experience.
• Homepage usage/opportunities and performance reporting.
• Define e-commerce best practices through competitive analysis. Offer actionable recommendations to business partners based on these best practices.
• Support the Merchandising and Marketing teams by generating ad hoc and scheduled web usage reports, troubleshooting reporting/data inquiries.
• Updates to taxonomy to make sure items are in correct places, consolidate when stock gets low.
• E-mail reporting.
• Work with Inventory Control on drops/repeats, web inventory forecasting and promotions.
• Identify unique web needs (video, alt shots, extra copy, web only products) early in the development process. Create web marketing plans and budgets.
• Coordinate photo samples and copy for web only items along with relevant vendor assets.
Skill Set Required:
• Be a highly motivated self-starter
• Strong merchandising skills
• Be tech-savvy and have the ability to learn new concepts
• Have a strong interest in consumer marketing and a desire to understand what makes people transact online
• Have an understanding of website design/layout and Internet marketing
• Have strong attention to detail
Qualifications Required:
• 5+ years experience optimizing systems and consumer faced processes in a multi-channel environment
• Proven in-depth understanding of web analytics, feature, functionality and web reporting systems
• Experience working with and strong understanding of relational database structures and concepts
• Proven ability to translate data into insight and insights into real market success
• Strong computer skills including MS Excel, Word and PowerPoint
• Strong verbal and written communication skills; able to articulate his/her views crisply and convincingly to a business-savvy but non-technical audience
• College degree required; advance study in Business Science desirable
About Orvis - www.orvis.com
In 1856, Charles Orvis founded the Orvis Company in Manchester, Vermont, offering the finest fly fishing equipment, and priding himself on customer satisfaction and service. Today, along with our world famous fly-fishing gear, Orvis offers distinctive clothing, home furnishings, gifts, and dog products. Each item is rooted in our heritage of authenticity and the outdoors, and is backed with a no-questions-asked guarantee. As the longest-running mail order business in the United States, and with our flagship retail store located in the same Vermont village as the original store since 1856, we offer experience and knowledge that no other retail company can. Each day we strive to apply what we know and learn to bring our customers even better service and products tomorrow.
Orvis is headquartered in beautiful Southwestern Vermont with major operations in Roanoke, Virginia and the U.K. We firmly believe that the only way for Orvis to achieve its vision to be the most respected lifestyle brand in America, is to have a company culture that is supportive and inspiring to the individuals that will get us there.
Orvis offers competitive compensation commensurate with scope of responsibilities and experience required; plus a comprehensive benefits package including medical/dental/vision coverage, life insurance, 401K with a company match, generous Associate Discounts, and other excellent benefits.
To learn more and connect with Orvis, please visit us online www.orvis.com.