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Senior Digital Marketing Manager
Burberry
London, , United Kingdom
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Founded in 1856, Burberry today remains quintessentially British, with outerwear at its core. Digital luxury positioning and intensive focus on design innovation, quality and heritage icons ensure continued brand purity and relevance globally across genders and generations. Burberry believes that in order to be a great brand it must also be a great company and constantly leverages the energy of its compassionate and creative thinking culture to continually innovate and drive the brand forward. Headquartered in London, Burberry is a design, marketing and retail led business with a global reputation for innovative product design, digital marketing initiatives and dynamic retail strategies.
The Senior Digital Marketing Manager role sits within the global digital marketing team and is primarily responsible for leading across Burberry’s digital marketing platforms.
Key responsibilities for the Senior Digital Marketing Manager include, but are not limited to:
• Lead, motivate and empower a team of high-performing digital marketing professionals to deliver best-in-class experiences across all of Burberry’s digital platforms.
• Own long-term platform-specific strategies; leading on implementation with support of team.
• Constantly strive to perfect and evolve the digital content strategy across all platforms, bringing to life brand and product storytelling for our consumers.
• Work closely with other team leaders across {messaging} and {social media} to deliver a consistent, seamless experience for Burberry’s digital consumers regardless of the digital touch point.
• Monitor digital landscape for opportunities to optimise Burberry’s existing presence on digital platforms and assess the opportunities available to launch on new and emerging platforms.
• Champion digital platforms internally and maintain strong internal stakeholder communication channels across marketing, creative and commercial and the wider business.
Required experience and education:
• Bachelor degree educated or above
• Extensive digital marketing experience with a background in leading digital platforms strategies across some or all of; websites, apps and other emerging platforms
• Proven track record motivating a high-performing team
• Passion to innovate and consistently deliver best-in-class digital marketing experiences
• Luxury fashion and retail experience is preferred, but not essential
Burberry is an Equal Opportunities Employer and as such, treats all applications equally and recruits purely on the basis of skills and experience.