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eCommerce Organic and Paid Media Specialist
Armani
New York, NY, United States
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The Armani Group is one of the leading fashion and luxury goods groups in the world today with 10,500 direct employees, 12 production plants and more than 2,704 boutiques in 60 countries around the world. It designs, manufactures, distributes and retails fashion and lifestyle products including apparel, accessories, eyewear, watches, jewelry, home interiors, fragrances and cosmetics under a range of brand names: Giorgio Armani, Armani Collezioni, Emporio Armani, AJ Armani Jeans, A/X Armani Exchange, Armani Junior and Armani Casa.
POSITION OVERVIEW:
Designs, integrates, and manages the media plans for both Armani and Armani Exchange sites.
CORE RESPONSIBILITIES:
• Proposes search engine by country opportunity to invest
• Manages digital agency to implement the paid media strategy
• Assist agency and/or monitors the content and keyword search for SEM
• Defines linking policy and manages implementation over campaign development
• Manages SEO strategy and SEO contents
• Reports on analysis and export SEM and SEO data
• Monitor an report on SEM and SEO benchmarks of competitors
• Optimize paid search campaigns, including keyword generation
• Actively test and optimize budgets, on-site conversions, ad creative, to meet and exceed campaign objectives
• Recognize performance trends and implement enhancement and refinements
• Manager acquisition programs to increase scale and profitability from paid media channels including paid social, SEM, SEO, display, affiliate, and partnerships
• Manager and improve search engine performance and goal-setting based on click through rates, traffic, and conversions
• Stay up-to-date with the latest trends and changes with SEO and major search engines
QUALIFICATIONS:
• 1-2 years of hands on paid search experience including managing large paid search marketing campaigns, campaign development, bid management, and performance reporting
• Search Engine Marketing with a focus on direct response campaigns
• Advanced quantitative skills including advanced Excel skills
• Exception analytical skills
• Proficiency in all major search engines and their user interfaces
• Google AdWords, Omniture, Google Analytics, SEO, SEM, Affiliate, PPC