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Marketing Manager, Wholesale Digital & E Commerce
Ralph Lauren
New York, NY, United States
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Ralph Lauren Corporation (NYSE: RL) is a leader in the design, marketing and distribution of premium lifestyle products in four categories: apparel, home, accessories and fragrances. For nearly 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets.
Purpose and Scope:
The Wholesale Digital & Ecommerce team at Ralph Lauren is looking for a motivated and enthusiastic individual to work with our top wholesale account partners with a focus on ecommerce and digital marketing. This position will lead relationships with the sales teams as well as external partners/retailer accounts. Candidates should be able to lead their team and ensure accountability. They should be strong in problem resolution, critical thinking, and navigating complexity.
Responsibilities:
• The Manager will lead and manage the adaptation of strategies and execution of those strategies with our wholesale account partners. She/he will be the key contact for their area of responsibility/brand(s) and will work closely to manage their team, their key partners internally, as well as be responsible for communicating plans to Senior Management.
• Develop seasonal plans and strategies for wholesale digital to drive the brand and business goals
• Own relationship with sales to understand eCommerce objectives and provide support to achieve short term and long term goals
• Liaise with internal agency to brief and oversee projects/campaigns
• Gain alignment on proposed strategies from all key internal partners
• Manage the relationship with wholesale account partners – present ideas/projects/creative and gain agreement while ensuring the RL brand is positioned as premier
• Initiate execution of strategies and guide team to adhere to processes and ensure successful outcomes.
• Apply a critical lens to all projects and ensure that business critical needs are always incorporated
• Collect and synthesize metrics/reports and understand trends/benchmarks; apply critical lens and identify areas to optimize
• Own communication between internal teams
• Manage coordinator to ensure maximum productivity and efficiency. Escalate issues as they arise
• Initiate meetings and drive the presentations, clearly communicate strategies and goals in advance and own outcomes/next steps
• Be familiar with all partners sites, capabilities and competitive landscape
Qualifications:
• 4-year university degree or equivalent
• 5-7 years of relevant experience in digital marketing and branding
• Excellent organization, communication, and interpersonal skills required
• Ability to think proactively, prioritize multiple projects, and meet deadlines
• Ability to work well independently as well as collaboratively within a group
• Dynamic individual who has energy and enthusiasm
• Strong Word, Excel, and PowerPoint skills
Ralph Lauren is an equal opportunity employer. We offer dynamic career opportunities with growth potential and a generous company discount.