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Director Product
Adidas Group
Portland, OR, United States
Job Details - this job has expired, please see similar jobs below
Purpose
• Develop and steer the strategy and marketing direction for the respective areas, Action Sports Footwear, Apparel, Accessories and Snow, across functions according to the overarching sub-brand and BU direction.
• Recognize sport and consumer insights
• Heavily influence category direction and drive its implementation
• Reduce strategies to tactical plans
• Lead and develop the category team
Key Responsibilities
• Set targets to achieve BU goals and manage the turnovers for the defined BU product range.
• Monitor product financials (sell-in-/ sell-through-rates, number of articles, volumes per article) and initiate business development action for the respective BU.
• Work closely with the VP of BU to build short-, mid- and long term business plans.
• Manage a team and develop their functional and social skills using available resources to create a top performing team
• Set and manage strategic category direction; ensure cross-functional alignment
• Identify new business opportunities to drive innovation and / or commerciality
• Develop an "all for one attitude" within the team to ensure smooth cooperation with interlinked departments
• Have full understanding of the product creation process to drive it forward
• Be a role model for all team members in regards to strategic direction and the product creation process
• Show leadership through living the brand values while fostering a performance culture
• Manage and develop optimum relationship with cross-functional teams and with interlinked departments to enable an efficient product creation process
• Challenge the cross-functional team to ensure creation of industry leading products
• Analyse and report category business performance to ensure achievement of category KPIs
• Positively represent the category both internally and externally
• Work with the CtC (Concept to Consumer), Brand Marketing and Sports Marketing teams throughout the season to define strategic marketing direction
• Be a competent partner for category and ranging discussions with markets and retailers
• Define projects to optimize category performance and steer to conclusion
• Build an understanding of product information systems and the interlinking functions – clarity on respective timelines
Key Relationships
• Steer a strong relationship and ensure constant dialogue/feedback with
• Your category across all functions, other categories and creation centers (if appl.)
• Cross-functional team (Design, Development, CtC, Materials, Costing, Planning)
• Markets and relevant key retailers
Knowledge, Skills and Abilities
• Manage a team to create industry leading products
• Inspire, coach and lead; set framework for performance and growth
• In-depth knowledge of respective product category
• Advanced analytical skills, be solution driven and result oriented, strong business orientation
• Ability to thrive in a fast paced environment
• Strong communication skills
• Lateral thinking and challenge status quo
• Profound consumer, market and retail knowledge especially in regards to different needs of different countries/ regions
• Step up to conflicts and work towards a diplomatic solution
• Execute change management
• Cooperate effectively to maintain and develop trustful relationships
• Ability to travel
• Passion for sports
Requisite Education and Experience
1. College degree, preferably in marketing/business /textile/fashion
2. Minimum of 7 years Product Marketing experience with APP, FTW , ACC or comparable background
3. First experience in managing and developing direct reports
4. Strong leadership skills
5. Experience in trade or sales is helpful
6. Fluent in English
7. PC skills (MS Office programs)