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Web Insight Analyst
Farfetch
London, , United Kingdom
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Description
You will work within the analytics team in our London office and work closely with the digital marketing team and analytics team in our Porto office. You will plan and execute analysis and develop recommendations for product and marketing strategies based on commercial objectives.
Responsibilities include:
• Take vast amounts of data in raw formats and translate into a digestible understanding for product owners and business managers to use for actionable strategies.
• Work with website analytical tools such as Google Analytics Premium and others as necessary.
• Becoming a proficient user of Apache Spark as we move to using it for analysing clickstream.
• Ensure the accuracy of data and reports to ensure the highest quality of standards.
• Work with development team to scope out and implement new reports and tools.
• Support the Head of CRM and Customer Insights and the wider digital marketing team on scoping and executing pieces of analysis and reporting.
• Key projects likely to include: working alongside data scientists to develop a model for conversion rate prediction, page optimisation and funnel analysis.
• Providing insight into our website performance (Pageviews, conversions, bounce rates, etc) including customer shopping behaviour on site and pathing information to make recommendations for improvement.
• Provide analysis around (but not limited to) online marketing channels, customer behaviour and lifecycle, product performance and conversions, promotion impact, industry & competitor trends.
Skills and Experience:
• Must have excellent analytic and problem solving skills.
• Must have advanced expertise using Excel and SQL.
• Experience with Tableau and Spark would be a plus.
• University degree must include a strong focus on statistics and/or data mining, the successful candidate will likely have an advanced degree in this area.
• Highly confident in dealing with ambiguity and scoping work with keen attention to detail.
• Good technical knowledge and understanding of tracking systems and websites.
• A working understanding of Google Analytics.
• A working knowledge of BI, data warehousing etc.
• Previous online marketing experience, with understanding and exposure to the different .marketing channels and how they affect each other.
• A flexible, approachable attitude with good problem solving skills.
• Commercially focused and driven with the ability to work towards metrics and targets.
• Ability to work to deadlines in a fast paced environment.
• Excellent verbal and written communication skills.
• An understanding of fashion and luxury fashion in a retail environment is a bonus.
This candidate will thrive in an entrepreneurial environment and will be responsible for both strategy as well as execution. This role is ideal for anyone who is highly self-motivated and passionate about data analysis, insights and customer behaviour.