This job has expired, please see additional jobs below
Associate, Email Marketing
Tory Burch
New York, NY, United States
Job Details - this job has expired, please see similar jobs below
About Us:
Tory Burch is an American lifestyle brand that embodies the personal style and sensibility of its Chairman, CEO and Designer, Tory Burch. The collection, known for color, print and eclectic details, includes ready-to-wear, shoes, handbags, accessories, home and beauty. Art, music, travel, interiors and the designer’s own stylish parents are inspirations for the collection.
Our company launched in February 2004 with a single boutique on what was then a remote street in downtown Manhattan. Today, we are a global brand with a presence in more than 50 countries, but in many ways we are only just beginning. There is so much we want to do!
Brand integrity, global inspiration and beautiful products are integral to who we are as a company and what we have accomplished to date. Our incredible team is an equally important part of the equation. We believe that each of our employees play a vital role in our continuing efforts to grow and evolve.
The Email Associate will be responsible for coordinating and executing the day-to-day email marketing activities for both the US and EU. This is an incredible opportunity to join a team that drives e-commerce growth and profitability by developing optimized and innovative campaigns. The role entails executing daily emails helping to create engaging, revenue-generating email campaigns. The ideal candidate is detail oriented with exceptional multi-tasking and technical skills.
Responsibilities:
• Assist in planning seasonal US & EU email calendar with Email Marketing Manager & Ecommerce team (EU calendar will also involve planning/coordinating with international market contacts)
• Maintain calendar, proactively update and shift campaigns as needed, distribute weekly and communicate changes
• Partner with ecommerce merchandising team and buying/planning teams to ensure all products featured in emails support key investments with ample inventory
• Attend internal creative review meetings and provide feedback on campaigns and messaging based on KPI performance trends
• Send EU emails for translation and coordinate translation feedback with market partners as well as creative services team
• Align with CRM on upcoming email segmentation and suppression files
• Daily contact with email agency and internal development team to coordinate scheduling and coding of all campaigns
• Responsible for the setup and delivery of all email campaign assets
• Responsible for all quality assurance testing across devices, communicating feedback/edits and approving final drafts
• Identify and implement ways to improve efficiency in the email creation process
Qualifications:
• Bachelor's Degree or equivalent
• 3-5 years relevant professional experience in email marketing
• Ability to prioritize and adhere to deadlines while managing multiple projects and processes
• Excellent communication skills, both oral and written – with a strong need to communicate clearly and persuasively to a wide range of audiences cross-functionally and internationally
• Resourceful and self-motivated approach to work, with an interest in learning and growing professionally
• Excellent attention to detail
• Team player with the ability to build relationships to achieve team goals
• Strong analytical skills
• Proficient in Excel
• Experience with Salesforce Marketing Cloud/Exact Target a plus