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E-commerce Merchandiser
Forever 21
Shanghai, , China
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Key Responsibilities
1. Manage online brand contents (Brand website/Weibo/WeChat) to ensure a consistent brand image building
2. Digital campaign implementation for product launch & promotions, initiating creative and social idea, support digital media planning
3. Collaborate with Marketing and other teams to optimize use of resources and align on campaigns as applicable
4. In Charge of SEO/SEM/Display ads
5. Execute email marketing
6. Providing data analysis and digital marketing reports
7. Other marketing support, up to the campaign and strategy
Qualifications:
1. Bachelor degree or above
2. 2+ years of working experience with international brands in apparel/fashion or other related industry
3. Social media native, good copywriting capability or sense
4. Seek out fresh thinking & ideas from a wide variety of sources
5. Strong MS Office skills, particularly strength needed in Excel
6. Fluent oral and written in English will be a plus
7. Work proactively and persistence