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Manager, Digital Content Creation
VFC
Stratham, NH, United States
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Timberland - Manager, Digital Content Creation
Position Summary:
The Manager, Digital Content Creation will support and optimize Timberland’s digital marketing programs. Duties for the Manager, Digital Content Creation will include tracking campaign progress, developing various digital marketing materials, sourcing images and artwork, collating content, updating online assets, streamlining digital marketing production, and handling general digital marketing activities. Creative thinking skills and strategies will be an essential part in driving our digital narrative, enhancing our organization's image, improving digital communication with clients, and encouraging business growth through effective campaigns.
Ideal candidates for this role should be creative and innovative, multimedia savvy, well-organized, and must be excellent writers and communicators. The Manager, Digital Content Creation should have a firm grasp of the different digital touch points, drive highly effective digital campaigns, enhance user experience, and deliver on digital objectives.
Key Responsibilities:
• Support marketing initiatives.
• Create digital content in brand communication for brand stories.
• Handle product and service launches.
• Edit marketing material.
• Negotiate sponsorship agreements.
• Research market trends.
• Identify and engage with vendors.
• Coordinate marketing events.
• Develop and source content for digital platforms.
• Optimize SEO.
Job Requirements:
• 5+ years of related professional experience
• Bachelor’s Degree in Marketing, Advertising or equivalent
• Active on social media.
• Knowledge of CMS.
• Excellent copywriting and copy-editing skills.
• Highly organized.
• Strong computer literacy.
• Project management experience.
• Strong attention to detail.
• Knowledge of web analytics.
• Strong presentation skills.