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Director, Sales - Dealer & Distribution
American Outdoor
Columbia, MO, United States
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Description
At American Outdoor Brands, we are proud to offer some of the most popular names in the shooting, hunting, and rugged outdoor enthusiast markets!
We are dedicated to creating, growing, and preserving strong consumer brands that deliver innovative and high-quality products. Our efforts focus on meeting the needs of consumers who have a passion for the adventure, freedom, and personal inspiration offered by embracing the great outdoors. We have successfully grown from a single firearms operating division founded in 1852 under the iconic Smith & Wesson brand to four operating divisions today.
With more than 18 highly respected consumer brands -- and growing -- we are well positioned to serve the large outdoor lifestyle products market opportunity. American Outdoor Brands Corporation represents our enhanced strategic direction, our broad range of product offerings, and our plan to continue building upon our portfolio of strong American brands. American Outdoor Brands Corporation serves as the holding company for the historic Smith & Wesson Corp., Battenfeld Technologies, Inc., and Crimson Trace Corporation, which represent our firearms, manufacturing services, accessories, and electro-optics divisions.
We have only just begun our journey toward achieving our vision of being the leading provider of high-quality products for the shooting, hunting, and rugged outdoor enthusiast. This large and growing market is populated by active lifestyle consumers who pursue their activities with passion and seek out brands they can trust. With a track record of creating, preserving, and acquiring respected brands, we remain committed to our future growth -- focusing on brands that best support the needs and lifestyle of our valued customers.
American Outdoor Brands (and its affiliates) is an equal opportunity employer, and considers for employment and hires qualified candidates without regard to race, religion, color, sex, sexual orientation, pregnancy, gender identity, age, national origin, ancestry, veteran status, military service, application for military service, physical or mental disability, genetic information or any other status protected by applicable state or local law. Candidates must possess proper authorization to work in the United States and, where applicable, to possess technical data as defined in the International Traffic In Arms Regulations (ITAR) 22 CFR 120.10.
The Director of Sales will lead a team of sales managers, associates and agencies responsible for growing the Outdoor Products & Accessories division with all U.S. customers in the dealer and distributor class of trade ("COT"). Primary responsibilities include developing and executing short and long-term go-to-market sales strategies and plans, sales and margin goals, forecasts, programs and trade budgets as well as managing and developing sales personnel. Additional responsibilities include developing, planning and executing trade show and event programs, being a consistent resource for the product development and engineering teams on market conditions, competitors, current portfolio performance as well as working closely with brand managers to develop promotions, merchandising and programs that profitably drive the Dealer & Distributor COT for all 16 brands in the Outdoor Products & Accessories portfolio. The position will report to the Vice President of Sales for Outdoor Products & Accessories.
Competencies:
• Strategic Planning
• Goal Development & Management
• Problem Solving
• Negotiating
• Personnel Development & Management
• Risk Assessment
• Financial Management
• Highly Analytical
• Entrepreneurial
• Microsoft Suite
Experience:
• 10+ years sales experience with Outdoor Recreation retail/wholesale customers; preferably in the Hunt, Shoot, Camp and/or Fish segments
• 5+ years sales management experience successfully delivering target results on a portfolio of Outdoor Recreation products comprised of 8 or more brands across multiple categories in the Hunt, Shoot, Camp and/or Fish segments
• 5+ years sales management experience leading direct as well as indirect sales teams across multiple regions of the United States that service the Dealer & Distributor COT in the Hunt, Shoot, Camp and/or Fish segments
• 5+ years sales leadership experience on cross functional teams working with product development, operations and marketing to develop product, programs and systems that drive sales growth and profitability in the Hunt, Shoot, Camp and/or Fish segments
• 5+ years sales leadership experience developing annual strategies and plans that not only meet/exceed topline expectations, but also bottom-line margin and profitability expectations in the Hunt, Shoot, Camp and/or Fish segments
• Proven track record of developing and leveraging long-term customer relationships at the senior, director and vice-president levels
• Proven track record of developing sales teams including recruiting, training, performance improvement as well as long-term career planning and successorship
• Proven track record at running a business as an owner including examples of success in entrepreneurship, improving a COT and/or division P&L over a 12-month timeframe, initiating, developing and launching a new product as well as long-term decision making
Education:
• BS or BA undergraduate degree required
• Masters or MBA a plus
Location:
• Remote
• Position requires individual to be available to travel 1-2 weeks each month. Location near a primary airport is a plus.