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Director, Regional Trade Marketing
Anheuser-Busch
New York, NY, United States
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Job Description
• Oversees cascading process of Trade Marketing plans to region level team of Channel managers
• Provide customer and consumer connected solutions (Retail Programming) based Shopper Insights, Gap Analytics and Demand Landscape to drive Channel performance
• Budget management – Sales package cascade and allocation
• Provide street level feedback on national brand programming, local brand/retail programming and competitive activity to internal zone management and field sales team
• Support regional channel category research and analysis of Trade Promotion and Category Management
• Leads communication process and cascade program menu for the channel to drive sales discussions for upcoming Trimester and manage new promotional requests or modifications outside of this menu
• Oversee local media, brand and retail marketing program activation and effectiveness - ensuring resources are being effectively utilized to drive National and Regional business priorities/initiatives with a Teamwork (Geo / Media) approach (did we sell more profitable beer)
• Helps with Techsales initiatives that are market and channel focused (mostly technology solutions)
• B.S/B.A in Finance, Business, Marketing or related field required
• Thorough knowledge of AB sales and marketing strategies, procedures, and procedures
• Effective communication, administrative, and interpersonal skills
• 8+ years experience in the consumer products industry
• Working knFor more than 165 years, Anheuser-Busch has been woven into the cultural fabric of the United States, carrying on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Today, we own and operate 23 breweries, 20 distributorships and 22 agricultural and packaging facilities, and have more than 18,000 colleagues across the United States. We are home to several of America’s most recognizable beer brands, including Budweiser, Bud Light, Michelob Ultra and Stella Artois, as well as a number of regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry.
From responsible drinking programs and emergency drinking water donations to industry-leading sustainability efforts, we are guided by our unwavering commitment to supporting the communities we call home.
We are a company that believes our people are our greatest asset. We believe in the spirit of ownership because our employees take results personally and want to build something great together. We value talented employees who aren’t afraid to be bold, resourceful, and committed. At Anheuser-Busch, it’s not about what you studied or where you worked, it’s about what you can do. If you see yourself working for a company that allows you to excel at the pace of your talent, then a career at Anheuser-Busch may be for you.
As America’s leading brewer, Anheuser-Busch is committed to finding innovative ways to continually improve. It's this kind of thinking that creates a unique work environment by rewarding talent, celebrating diversity and encouraging forward thinking. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status or any other characteristic protected by applicable law.owledge of Microsoft Excel, PowerPoint, and Word