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Director of Digital Marketing
doTERRA
Pleasant Grove, UT, United States
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At dōTERRA we encourage all employees to seek out opportunities that will expand their skill set. We strive to help achieve personal career goals by providing opportunities of growth and movement throughout the company.
Responsibilities:
• Primary responsibility is to support and stimulate market growth by increasing engagement through content and promotions strategizing with Sr. Director, Marketing.
• Create and refresh marketing strategy and goals related to Promo engagement, brand awareness and brand engagement. Create an Omni-channel content strategy that focuses on incorporating key messaging promoting company goals.
• Stay up to date with current trends in digital, social, and content marketing. Identify, analyze, and understand metrics to measure the effectiveness of content, report findings, and reassess approach based on results.
• Work closely with Creative Director and Social Media Director to create look and feel consistent with culture that tells stories through social media, blogs, and website.
• Assist in the identification of proper social engagement venues and functionality. Monitor company online communities and presence.
• Manage US doterra.com content. Create content calendar to ensure fresh content critical for SEO optimization. Work with SEO content team to insure keyword based titles, keyword density, and strategic meta tags.
• Oversee the execution of e-mail marketing programs including: member segmentation, member analytics, A/B testing, automation, journeys, and dynamic content. Implement an analytical approach to identifying campaign drivers and opportunities that enhance member experience.
• Create and maintain a running two year promotional calendar. Work with BI team to test and develop new ideas for promos to see effectiveness in our markets.
• Separate wellness advocate and wholesale customer strategies and communications.
• Communicate promotion strategy and calendar to International GMs and Marketing Coordinators as a base for an international promotion plan.
Qualifications:
• 15+ years of experience in Marketing with significant experience directing these efforts
• Bachelor’s degree in Business, Marketing, Advertising, Communication or related field
• Ability to communicate and collaborate with all key stake holders
• Ability to mentor and build Managers and teams
• Ability to utilize data to segment customer base and track effective messaging
• Trend setter with effective approaches to fun, creative, and relatable storytelling
• Strong health & wellness background
• Ability to productively partner with cross-functional team members to meet objectives
• Innovative self-starter with a balance of analytical and creative thinking
• Ability to set up efficient and effective processes, manage and meet deadlines
• Flexible and Dynamic as internal priorities shift and market/marketing avenues change
• Strong PowerPoint skills
We are currently accepting applications for this position.
Position Level:
Function:
Marketing
Type:
Full Time
Shift:
Day
Requisition ID:
11130
dōTERRA International, LLC. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, protected veteran status, or disability.