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Sr Director Digital Marketing
LG Corp
Englewood Cliffs, NJ, United States
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At LG we make products and services that make lives better, easier and happier through increased functionality and fun. Put simply, we offer the latest innovations to make “Life Good” – from home appliances, consumer electronics, vehicle components and mobile communications to business innovations in digital signage, air conditioning, solar and LED lighting. As a global leader, we strive for greatness in product leadership, market leadership and people leadership to realize our growth strategies.
Talk about a mantra. Life’s Good with LG!
We offer an environment that enables colleagues to demonstrate their capabilities, focus on their work and create value. At LG, you're encouraged to take a creative and individual approach to challenges with strong emphasis placed on performance and skill—and equal, merit-based opportunities across the board. We want our colleagues to grow with our global business. That's why we deliver sure rewards for exceptional performance and offer industry-leading benefits. Come join the team!
We are currently seeking an Sr Director Digital Marketing to join our dynamic team in Englewood Cliffs, NJ as part of the Marketing Team!
POSITION DESCRIPTION/ RESPONSIBILITIES:
This Director will be responsible for leading the management of LG.com,as well as leading the management and program development of LG’s eCRM and SNS efforts.
The specific responsibilities are as follows
• Responsible for managing and optimizing the development/execution of LGE.com for both desktop and mobile applications
• Manages website enhancements to improve owner experience/hand-raiser acquisition
• Develops long-term digital strategic plan
• Acts as an internal Digital Subject Matter Expert for LG and is expected to bring to the team new best practices, new opportunities, and cutting edge optimizations
• Develops objectives/KPIs for website, CRM, and Social strategy by establishing appropriate benchmarks, then optimizing
• Leverages IT Infrastructure (CMS, Registria, etc.) for long-term loyalty build
• Responsible for long-term Database mining planning (i.e. fully maximizing connection between registered users and social profiles)
• Develops long term word-of-mouth and social networking strategies/plans.
• Manages LG Electronics email newsletter program
• Manages the continuous development of the E-commerce platform
• Creates Digital Planning Calendarization across all LG categories specifically for Home Electronics and Home Appliance businesses
• Participates in managing agency efforts and serves as the Digital/eCRM/Social stakeholder
• Develops Best in Class e-loyalty communications program to foster brand advocacy
• Responsible for Digital Privacy Policy
• Manages Company social responsibility and processes US & Korean- American society-related donations and supports Korean Media and Government Community-related work
MINIMUM QUALIFICATIONS:
• An undergraduate Degree is required; Master’s Degree preferred
• A minimum of 10 years Digital Marketing experience is required
• E-Commerce website development experience is a must.
• A Minimum of 10 years eCRM experience & eCommerce platforms
• Extensive experience in highly matrixed environments is required as is a strong ability to lead and influence internal audiences and stakeholders
• The ability to build strong relationships with outside agency partners, internal stakeholders in the US and Korea, and executive management teams is required
• Extensive experience managing .com site content evolution and overall optimization for a major consumer electronics facing brand is required
• Successful track record of project management, project communication and project budget management is required
• Superior organization and follow through skills are required
• Strong MS PowerPoint and MS Excel skills required
LG Electronics, USA Inc.; LG Mobilecomm USA, Inc., LG Mobile Research USA LLC, and Zenith Electronics LLC provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. Further, the Company takes affirmative action to ensure that applicants are employed and employees are treated during employment without regard to any of these characteristics.