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Sr Director, eCommerce Demand Generation
Samsung
Ridgefield Park, NJ, United States
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Position Summary
Samsung Electronics America, Inc. (SEA) is a wholly-owned subsidiary of Samsung Electronics Co. Ltd. and a world leader in technology. We produce and market a broad range of award-winning consumer electronics, smartphones, information systems, and home appliances. Samsung Digital is one of the fastest growing divisions with SEA. We’re growing at lightning fast speed as we build a world class ecommerce offering for consumers.
We are seeking a Senior Director of eCommerce Demand Generation to join our team and help us continue to scale. This role will be responsible for developing, executing and optimizing our direct-to-consumer marketing strategies as well as the online customer journey with a goal to increase traffic, conversion and repeat customers. This role will provide significant input on the strategic plan and vision for our eCommerce website content, personalization, testing, marketing, and digital technology including web, mobile, e-mail and social. This position reports directly to the VP & GM of Samsung Digital Direct and will partner with all functional and business leader within Samsung Digital as well as across all of Samsung Electronics America.
Role and Responsibilities
What You’ll Do
• Drive customer acquisition and topline growth through SEM, SEO, affiliates, EPP, partnerships, email / PN, display retargeting, direct mail / other offline channels, focusing on revenue goals and EBITDA expansion all the while being value and mission driven
• Drive repeat purchase behavior both within and across Samsung’s flagship categories.
• Strategize, plan, manage, and continuously improve robust cross-media marketing programs which include a combination of direct marketing, digital advertising, social media marketing, and content marketing.
• Provide strategic guidance of Campaign Management, Ad Operations, Reporting and Audience Intelligence teams.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Recruit, develop and lead a team of internal marketing resources that uses data and analytics to drive aggressive growth of the Direct to Consumer Channel
• Develop entire eCommerce budget including annual budgets around advertising spend, return on ad spend, new buyer and repeat buyers targets, and other appropriate metrics.
• Partner with analytics team to understand user behavior across all digital channels to help improve site engagement and increase conversion of key metrics
• Work closely with other Samsung digital products, i.e., Samsung Health and Samsung Pay to develop cross ecosystem collaborations that drive S.com conversion
• Work closely with SEA and HQ product marketing and demand generation teams to define growth strategies and budgets for driving S.com growth.
• Work closely with brand marketing team on website content generation in telling the story and maximize return through testing, site optimization, and improving online customer experience
• Stay up to date on digital marketing trends and tactics in an ever-changing marketplace.
Skills and Qualifications
What You’ll Bring
• 10+ years of experience working in a hands-on digital marketing role coupled with strong experience in high growth B2C environments.
• Extensive hands-on experience in creating digital lead generation campaigns, which includes Google PPC, paid social, content marketing, search engine optimization (SEO), as well as, understands how to optimize campaigns to meet effective KPIs. Experience deploying campaigns, such as writing ads and developing keyword lists on Google AdWords. If you have only used an agency to deploy your campaigns, this is not the right position for you.
• Background partnering with senior executives on growth strategies as well as leading digital marketing teams
• Proven experience in building innovative, proactive, high-impact digital channels; utilizing all relevant channels, and aligning strategies with business goals in order to drive revenue and customer engagement.
• Must have advanced knowledge of online ad serving, creative capabilities, behavioral targeting and data strategies.
• Deep knowledge of digital marketing (SEO, SEM, Social, Email, Partnerships, Content, etc.). Experience with non-digital channels a plus, especially direct mail.
• A passion for consumers – both how to influence their behavior and delivering flawless consumer experiences.
• Prioritize multiple tasks, work effectively under stress, meet short deadlines, and take directions. Ability to identify problems and implement or recommend solutions.
• Active problem solver and creative thinker who can think on their feet and define and manage an ongoing test & learn agenda.
• Must be highly adept and capable of building and maintaining trusting partnerships and collaborative relationships across a matrix organization
• High level proficiency in Microsoft Word, Excel, PowerPoint, and Outlook; Google Analytics or similar platform; and Adwords
• Bachelor’s degree in Business / Marketing or related field. MBA preferred.
Physical / Mental Demands & Conditions
Work is generally performed in an office environment. Operate a computer keyboard and view a video display terminal between 50% - 95% of work time, including prolonged periods of time. Requires considerable (90%+) work utilizing high visual acuity/detail, numeric/character distinction, and moderate hand/finger dexterity. The movement and transportation of equipment, most of the time is under 25 pounds. Performs work under time schedules and stress which are normally periodic or cyclical, including time sensitive deadlines, intellectual challenge, some language barriers, and project management deadlines. Machines, tools, equipment, and work aids include printers, copiers, faxes, and other equipment commonly associated with an office work area. May require working additional hours beyond normal schedule. Travel varies depending on position. Consistently demonstrates a commitment to policies and procedures, including but not limited to, attendance, confidentiality, conflict of interest, and ethical responsibilities.