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Sr Director Commercial Activation
Dr Pepper Snapple Group
Plano, TX, United States
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Description
The Sr. Director of Commercial Activation, Independent Sales Organization, will be responsible for the leadership and management of the ISO Commercial Activation team and dedicated to driving volume, revenue, profit and share results within the Independent Bottler sales organization. Objectives include serving in an advisory role to the VP ISO leadership team, commercial and JBP planning, driving communication and capability improvements, and creating a center of excellence commercial sales support. This will operate as the critical communication hub to activate and execute the KDP commercial plan with the Independent Bottling route to market network.
This role will be responsible for the Bottler Activation team and will provide career development and coaching for these direct reports. This leadership role will also be responsible for identifying and growing talent within the ISO team and greater KDP.
This individual must proactively collaborate with internal KDP resources that influence and help drive the commercial execution plans. This person will report to Vice President of ISO and will have management responsibility.
This role is located in Plano, Texas, with approximately 35% travel.
Keurig Dr Pepper (NYSE: KDP) is a leading coffee and beverage company in North America, with annual revenue in excess of $11 billion. KDP holds leadership positions in soft drinks, specialty coffee and tea, water, juice and juice drinks and mixers, and markets the #1 single serve coffee brewing system in the U.S. The Company maintains an unrivaled distribution system that enables its portfolio of more than 125 owned, licensed and partner brands to be available nearly everywhere people shop and consume beverages. With a wide range of hot and cold beverages that meet virtually any consumer need, KDP key brands include Keurig®, Dr Pepper®, Green Mountain Coffee Roasters®, Canada Dry®, Snapple®, Bai®, Mott’s® and The Original Donut Shop®. The Company employs more than 25,000 employees and operates more than 120 offices, manufacturing plants, warehouses and distribution centers across North America.
Key Accountabilities:
Commercial Planning / JBP (30%)
• Lead the Joint Business Planning (JBP) process for KDP’s ISO Distributor network; implement JBP disciplines and enhancements to support KDP’ CCS across Distributors.
• Deliver world class execution with an aligned commercial planning approach by cultivating and maintaining effective business relationships with internal and external stakeholders to include the Commercial organization, Revenue Growth Management, Strategy & Innovation and KDP leadership teams.
• Collaborate with multifunctional teams such as Shopper Marketing, Revenue Growth Management, Category Management, Marketing, Sales, Innovation and other commercial functions toward the execution and implementation of commercial plans and programs.
Communication (25%)
• Develop business relationships with commercial leadership team and key decision makers for the purpose of growing KDP business.
• Improve communication commercially working with cross-functional teams to eliminate redundancies.
• Identify process, tools, and/or technologies to improve efficiencies and align resources to deploy those solutions as quickly as possible.
• Operate with a lean mindset, implementing BIC and consistent communication approaches, holding the ISO Field team accountable for communicating to the bottler network.
• Monitor performance, inspect what we expect and ensure team is behaving within KDP expectations.
Capabilities (20%)
• Manage, motivate, lead and educate team and Distribution partners to more effective and efficient solutions that result retail execution improvements.
• Provide continuous training and support on CCS and Integrated Business Planning processes to the ISO field teams and Distributor partners.
Coaching and Development (25%)
• Create, implement and evaluate plans for the training, mentoring and development of direct reports. Build plans to increase both personal and professional growth which is consistent with DPS strategies.
Core Competencies
• Building the Sales Team - Attracting, developing, and retaining talented individuals; evaluating key strengths and development needs for the team and providing learning opportunities that enable associates to realize their potential.
• Delegating Responsibility - Allocating decision-making authority and/or task responsibility to appropriate others to maximize the organization’s and individuals’ effectiveness.
• Strategic Decision Making - Obtaining information and identifying key issues and relationships relevant to achieving a long-range goal or vision; committing to a course of action to accomplish a long-range goal or vision after developing alternatives based on logical assumptions, facts, available resources, constraints, and organizational values.
• Customer Focus - Ensuring that the customer perspective is a driving force behind business decisions and activities; crafting and implementing service practices that meet customers’ and own organization’s needs.
• Coaching - Providing timely guidance and feedback to help others strengthen specific knowledge/skill areas needed to accomplish a task or solve a problem.
• Gaining Commitment - Using appropriate interpersonal styles and techniques to gain acceptance of ideas or plans; modifying one’s own behavior to accommodate tasks, situations, and individuals involved.
• Communication - Clearly conveying information and ideas through a variety of media to individuals or groups in a manner that engages the audience and helps them understand and retain the message.
• Building Trusting Relationships - Using appropriate interpersonal styles to establish effective relationships with customers and internal partners; interacting with others in a way that promotes openness and trust and gives them confidence in one’s intentions.
• Leadership Disposition - Demonstrating the traits, inclinations, and dispositions that characterize successful leaders; exhibiting behavior styles that meet the demands of the leader role.
• Driving for Results - Setting high goals for personal and group accomplishment; using measurement methods to monitor progress toward goals; tenaciously working to meet or exceed goals while deriving satisfaction from that achievement and continuous improvement.
Benefits built for you
Our people are the heart of our business, which is why we offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development while ensuring you feel valued, inspired and appreciated at work.
Qualifications
• Bachelor’s degree from an accredited institution
• Minimum 7 years of CPG sales, or sales support experience
• Minimum 5 years management experience
• Minimum 5 years’ experience using MS Office products like PowerPoint, and Microsoft Excel
Keurig Dr Pepper Inc. is an equal opportunity employer and affirmatively seeks diversity in its workforce. Keurig Dr Pepper Inc. recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sex, sexual orientation, gender identity, gender expression, age, disability, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law. EOE Minorities/ Females/ Protected Veterans/ Disabled