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Senior Director of Technical Product Management
ADT
Boca Raton, FL, United States
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The Senior Director of Technical Product Management will be responsible for the customer experience and performance on ADT.com across Desktop and mobile, as well as defining the marketing technology roadmap and partnering across multiple functions on the implementation, to ensure that business objectives are met and exceeded. Leading a team focused on product management, UX/UI, A/B & multivariate testing, and marketing technology, the incumbent will set the strategic direction, develop product features, own the release roadmap for ADT.com and drive innovation to ADT’s technical marketing capabilities. Success is primarily measured by traffic growth, improved user engagement, increased lead generation and conversion, and an increase in measurement / attribution capabilities. This role requires proven success in creative content interaction, strong web marketing expertise, data analysis, and excellent leadership and collaboration skills.
Responsibilities
• Work closely with business leadership and engineering to define and deliver a prioritized marketing technology roadmap focused on advancing customer engagement, lead conversion, measurement, and attribution.
• Manage the overall customer experience of ADT.com using design thinking and best practices, as well as data to optimize the journey, provide value and drive conversion.
• Own Roadmap for ADT.com and roadmap for marketing technology and partner with development organization to execute.
• Lead the automation of ad-hoc operational processes.
• Deliver on customer acquisition and conversion rate objectives from ADT.com across mobile and desktop.
• Own analytics suite, A/B & multi variate testing suite, DMP, CDP, etc.
• Ideate improvements to our existing website that will drive growth organically.
• Identify and test new ideas that will lead to significant new sources of user growth.
• Lead idea generation, gap identification, feature prioritization, and feature definition.
• Plan for and initiate new features that improve performance, conversion and engagement of ADT.com.
• Manage sprints and prioritize enhancement and conceptual work streams.
• Develop and maintain processes for managing intake, including reconciliation and validation of defects and asks, re-prioritization, planning and execution.
• Facilitate stakeholder collaboration meetings, approvals and release planning.
• Analyze site performance and drive recommendations to improve customer experience and conversion.
• Understand customer behavior patterns on the site in terms of navigation, keyword search, engagement and data analysis and develop strategies to optimize customer experience and maximize demand and conversion
• Understand digital marketing best practices to impact customer acquisition, retention and growth.
• Bachelor’s Degree or higher in Business, Computer Science, or another related discipline.
• 10+ years of technical product management or product development experience.
• Team building, mentoring, and leadership skills.
• Track record of delivering results through agile software development methodology.
• Extensive experience with A/B and multivariate testing.
• Experience in effectively working in cross-functional teams to deliver products and projects in a rapid pace.
• Strong management and project management skills.
• Successful track record building consensus and influencing senior leadership and stakeholders in order to implement strategy and achieve results in times that can be fast paced, pressurized and of high volume.
• Excellent creative, communication and analytical skills.
• Ability to effectively work together with marketers, product managers, and engineers alike.
• Demonstrated ability to delight users at scale across platforms.
• Deep knowledge of the digital device landscape, responsive design techniques, user research, visual design best practices, and proven track record of using these components to deliver results.
• Knowledge of modern web development processes and technologies.
• Track record of analysis and creative problem-solving skills using a systematic approach.
• Candidate must be organized, driven, and exhibit critical thinking skills.
• Candidate must have an entrepreneurial and self-starting mentality and be able to deal with ambiguity.