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Marketing Director Product Communications
PepsiCo
White Plains, NY, United States
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Job Description
Marketing Director – Product Communications – Pepsi Trademark
Job Description:
Pepsi TM is seeking a dynamic, highly collaborative and creative marketer with a passion for marketing communication. The ideal candidate will have significant experience in the fields of traditional and digital advertising, creative development, media planning, and retail activation. This person will help bring cultural relevance and consumer resonance to Pepsi TM, while positioning the brand for success in an ever-changing marketing environment.
This role is a part of the Pepsi TM Marketing Communications team, which is focused on building brand equity, product awareness, and consumer demand for Pepsi products. As part of this team, the role is responsible for the development and execution of all 360 product campaigns for Diet Pepsi, Pepsi Zero Sugar, Pepsi Flavors, and Pepsi Real Sugar. Campaigns will focus on communicating the functional and emotional benefits of all relevant products and will do so through above the line media and below the line retail and experiential activations. Success in this role represents itself through improved product awareness and strengthened consumer pull at retail.
Qualifications/Requirements
Minimum Qualifications:
• Undergraduate Degree
• A minimum of 8 years prior Marketing experience (if undergrad degree only) OR 5 years of prior Marketing experience (if Advanced Degree)
• Ability to drive results within a matrix organization
• TV production experience
• Overarching creative experience and agency collaboration (don’t necessarily have to be from an agency)
• Prior people leadership experience
Preferred Qualifications:
• Proven experience leading and collaborating within cross-discipline teams and agency partners
• Experience managing advertising campaigns from briefing through production and in-market execution
• History of working closely with agency partners to develop and refine macro creative territories
• Expertise in the development and execution of retail promotions that meet customer and consumer needs
• Strategic mind with an ability to think broadly, refine questions, and influence multiple decision makers
• Highly analytical, motivated, decisive leader with excellent managerial skills.
Relocation Eligible: Not Eligible for Relocation
Job Type: Regular
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.
PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity
For San Francisco Bay Area: Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of San Francisco Police Code Sections 4901 - 4919, commonly referred to as the San Francisco Fair Chance Ordinance.
If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy