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Director, Ecommerce
Fender Musical Instruments Corporation
Hollywood, CA, United States
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WithinFender Musical Instruments Corporation’s("FMIC") global Sales team, we are building a global community of dealers, artists & influencers across all of our core physical and digital products and channels. Our brand mission is to accompany each player at every stage with products and brand experiences that fuel the pursuit of musical expression.
An American icon, Fender was born in Southern California and has built a worldwide influence extending beyond the studio and the stage. A Fender is more than an instrument, it’s a cultural symbol that resonates globally.
We are looking for an accomplished Director, Ecommerce to join our growing sales team in Hollywood, CA. The ideal candidate knows how to drive sales directly to consumer, and he or she has a clear understanding of all aspects of the online marketplace. They have likely built an Ecommerce business from scratch and know what success looks like from an online sales perspective.
About the Job:
• Grow the Fender.com customer base with a differentiated and meaningful value proposition
• Develop and/or curate compelling content to educate consumers on products available and approaching new product
• Optimize the site to remove unnecessary friction from the user experience
• Oversee an efficient demand generation plan that delivers against strategic objectives and return on investment metrics
• Plan and deliver the annual operating plan through a holistic management of the full P&L
• Be the internal and external voice for Fender’s direct to consumer business
• Build a culture of high performance and employee engagement
• Expertly communicate and align objectives with external and internal stakeholders
• Proactively share best practices with peers and help lead the broader sales team’s thinking on eCommerce
What You Need:
• Bachelor’s degree and minimum 8 years of Ecommerce experience, preferably in the direct to consumer space
• Demonstrated leadership skills, exhibiting a high degree of drive and a track record of driving team engagement
• Deep experience with the management of trade and promotional budgets
• Experience with optimizing the user experience based upon an understanding of the on-site path to purchase
• Experience with eCommerce demand generation campaign management across multiple tactics e.g. pay per click advertising, email promotion, affiliate programming
• Experience successfully leading complex and inter-departmental initiatives
• Innovative and creative thinker and problem solver who also manages the details
• Strategic thinker with a holistic understanding of the eCommerce landscape
• Outstanding communication skills with proven ability to win the confidence of external partners
About Fender Musical Instruments:
Fender Musical Instruments Corporation (FMIC) is one of the world’s leading musical instrument manufacturers, marketers and distributors, whose portfolio of brands includes Fender®, Squier®, Gretsch®, Jackson®, EVH®, Charvel® and Groove Tubes®, among others. FMIC offers a competitive benefits package which includes medical, dental, 401(k), paid time off, and an equipment purchase program to help you get the band back together. Fender Musical Instruments Corporation is an equal opportunity employer and considers qualified applicants for employment without regard to race, gender, age, color, religion, disability, veterans’ status, sexual orientation, or any other protected factor.