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Director of Marketing
Harley-Davidson
Milwaukee, WI, United States
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Job Summary
Since 1903, Harley-Davidson Motor Company has fulfilled dreams of personal freedom with custom, cruiser and touring motorcycles, riding experiences and events and a complete line of Harley-Davidson motorcycle parts, accessories, general merchandise, riding gear and apparel. Throughout the world, Harley-Davidson unites people deeply, passionately, and authentically. From town to town and country to country, H-D’s ideals of freedom and self-expression transcend cultures, gender, and age. With both global significance and local relevance, it’s no surprise that Harley-Davidson ranks as one of the strongest brands in the world.
Being recognized as an iconic brand is gratifying but igniting the fire within people on the many roads of the world is what Harley-Davidson is all about.
In July 2018, Harley-Davidson announced a bold new business strategy that will position our brand in new and exciting ways throughout the world. As we pave New Roads to Harley-Davidson for a new generation of riders, we are counting on our Marketing team to illuminate the innovative products that we will be introducing (check out those products here).
Harley-Davidson is looking for a high-caliber executive with exceptional marketing skills and broad experience to lead the US Marketing team in the successful deployment and activation of marketing assets across the US.
The Director of Marketing reports to the SVP-Marketing with a dotted line relationship to the VP and Managing Director of US Sales Markets and is responsible for providing leadership to the US Marketing organization and working collaboratively within a matrix environment.
You will be responsible for supporting customer-led strategies that significantly improve Harley-Davidson’s reach and relevance across US markets, resulting in growth in the US business, creation of new riders, and the development of our customer base.
The Director of Marketing will provide leadership to the US Marketing team and work collaboratively with the matrix Marketing Centers of Excellence: Strategy Planning/Performance, Marketing Operations (Content, Channels, Community & Experiential), In-house Agency, International Marketing, Harley-Davidson Financial Services Marketing and the H-D Museum.
You will integrate and work closely with the Sales teams to ensure maximum success in the marketplace with appropriate marketing actions. They will be expected to provide leadership direction and support to the US marketing team to create demand to achieve retail growth goals (Retail Marketing), lead US-based sales promotions, and provide leadership for Go-to-Market activities within the US market.
This role will require approximately 20% travel time and working hours will have to be flexible due to the scope of the market covered.
Education Required
A bachelor's degree in Marketing or a related field is required. An advanced degree is highly preferred.
Experience Required
The ideal candidate will possess a successful US career track record over 12+ years with a motorcycle manufacturer, passenger car manufacturer, and/or another blue chip high value B2C brand with a franchised distribution, sales and service network, as well as:
• Comprehensive breadth and depth of marketing and communications knowledge and skills, including a good understanding and appreciation of new media and digital communications
• Commercial experience across sales and aftersales in addition to marketing would be a significant asset
• A proven track record of achievement - delivering results and achieving on-time and on-budget delivery
• A strong grasp of financial performance and overall business operations
• Highly effective collaboration, communication, leadership and facilitation skills in a diverse matrix environment
• Knowledge and appreciation for the Harley-Davidson brand and products
Beyond the technical aspects, we truly need a leader - someone who can motivate and inspire both within the Marketing organization and beyond the walls of Harley-Davidson. This person must be focused and driven, welcome challenges with a "make it happen" attitude, confident, naturally strategic yet willing to be hands on, commercially astute and results focused, and a relationship builder.
Above all else, we are looking for someone who demonstrates the core H-D valued behaviors: acts with integrity, holds him/herself and others accountable, encourages teamwork and creativity, and embraces diversity.
Supplemental Information
We offer an inclusive compensation package for all full-time salaried employees including, but not limited to, annual bonus programs, health insurance benefits, a 401k program, onsite fitness centers and employee stores, employee discounts on products and accessories, and more. We believe that employees do their best work when they are free to be themselves. This means our dress code is relaxed, and all types of work styles are welcomed.
Direct Reports:Yes
Travel Required:10-25%