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Director, Brand Marketing
Rodan + Fields Dermatologists
San Francisco, CA, United States
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Description
The Opportunity
Rodan + Fields seeks a Brand Director to oversee a group of Rodan + Fields skincare franchises in North America, responsible for brand planning, driving new product innovation and execution, ongoing business management and development of marketing programs to support the business.
Accountabilities:
• Continuous development of a cohesive brand message and brand/category presence
• Execution of both short- and long-term strategic marketing vision and plans for portfolio of products that deliver more customers, increase product usage and deepen customer loyalty.
◦ Assessing volume potential of target markets and products
◦ Driving and coordinating all aspects of product launches with appropriate cross-functional team members
◦ Defining target audience, then creating positioning and launch strategies by audience
◦ Defining and developing marketing communication plan objectives
◦ Locating and securing strategic marketing partnerships, as needed
• Optimization of product offering to delight customers
◦ New product recommendations and volume forecasting
◦ Pricing strategy recommendations
◦ Packaging design changes and improvements
• Ownership and leadership of cross-functional initiatives and projects, including global
• Monthly analysis of the state of the business and reporting to the VP of Marketing on category trends, business results and competitive news
• Overseeing team’s forecasting for all skus in the portfolio, including lifecycle management
• Budget & P&L management and sku rationalization
• Management and mentorship of direct reports
Key Areas of Responsibility:
• Manage budget
• Develop brand strategies, positioning statements and optimal target audience for each product line, with an eye to both the North American and Global markets
• Articulate and manage consistent branding and imagery throughout all marketing and promotional materials and product lines, including all global markets
• Lead and execute all aspects of product launch plans with appropriate cross-functional team members
• Build cohesive, engaging, WOW go-to-market plans for all new products and initiatives, executing with excellence
• Help develop and execute strategic marketing plans and promotions, both long-term and short-term, to ensure the profitable growth and expansion of R+F product portfolio
• Develop field duplication models and initiatives to help meet all volume, profit and growth goals
• Manage the team to develop strong brand forecasts, while delivering profitable plans within budget
• Help develop short-term and long-term (5-year) innovation strategy
• Conduct market research and data analysis to identify insights, needs and opportunities
• Develop product concepts, including selling hook, for our independent salesforce
• Take projects through the Stage Gate process
• Track brand performance and make insight-based recommendations for action
Qualifications:
• 10+ years in brand management and/or related marketing experience, with some global exposure
• Bachelor’s degree, MBA preferred
• Demonstrated ability to build, coach and manage a team
• Experience developing winning go to market plans to build trial, awareness and sales of new innovation
• Track record in brand building and developing and implementing marketing strategies
• Solid analytical and critical thinking skills with proven expertise in problem solving
• Ability to collect, analyze and derive business insights from data
• A strong understanding of the product life cycle and promotional process
• A creative thinker who is always looking for new ideas and better ways to get things done
• The ability to effectively partner and motivate across functions and with outside vendors
• A proven track record of working collaboratively and being accountable
• Outstanding oral & written communication skills and strong presentation skills with ability to engage an audience
• Self-starter, ability to thrive in a fast paced, start-up environment
• Collaborative leader, able to build and maintain strong relationships with all levels of internal and external contacts
• Courageous leadership, with a willingness and ability to take appropriate risks
• Creative, enthusiastic and engaging team player
• A demonstrated passion for skincare, with beauty, skincare or OTC experience a huge plus
• Excellent judgment in representing the Company to customers and consultants
The Company
Looking for a job? Dream big. We did. What if you could work for a revolutionary skincare company—one that gives people the best looking skin of their lives? Rodan + Fields® provides dermatologist-inspired, clinically tested products that work and makes them available to those who can’t get to a dermatologist. We’re all about offering life-changing skincare. And life-changing opportunities.
We’re all about offering life-changing skincare. And life-changing opportunities.
Results Matter. Founded by Dr. Katie Rodan and Dr. Kathy Fields, world-renowned Stanford-trained dermatologists who invented Proactiv®, the clinical results our customers have from using our Multi-Med® Therapy Regimens and products has made Rodan + Fields the #1 premium anti-aging brand in the U.S. Rodan + Fields is the #1 premium acne brand in the US. Rodan + Fields is the #1 fastest growing skincare brand in the United States over the past 5 years. Rodan + Fields is the #2 premium skincare company in the U.S. in 2015 and we aspire to be the #1 premium skincare brand in every geographic market we serve. It’s clear—we deliver and we delight.
Be Revolutionary. Rodan + Fields is redefining an entrepreneurial sales model in the direct selling channel which allows Independent Consultants to establish their own businesses with products they use and love and be rewarded for their volume of Customer sales. The goal of every corporate employee is to use their power to empower our Independent Consultants and support their Customers. We make it happen and that’s no small feat. It takes a community of smart, passionate, forward-thinking, creative employees from a multitude of discipline, who are better together to drive record growth this fast.
Do Good. We do more than create life-changing jobs. We show gratitude through contributions from our non-profit entity, Prescription for Change®, the heart of Rodan + Fields. We help thousands of underserved high school kids have the opportunity to use their power to help others and in doing so, make life-changing differences in their own lives—and around the world.
Celebrate Your Greatness. Make an impact. If you work at Rodan + Fields, you have the chance to innovate. In fact, we expect it. You’ll become part of a positive, passionate movement that celebrates greatness and encourages employees to be catalysts for change, play as a team and say no to the status quo. So what if you made a life-changing decision for your career? Why not?