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Group Vice President, Shopper Marketing
Coca-Cola Company
Rogers, AR, United States
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Group Vice President, Shopper Marketing, Walmart
Position Overview:
As the Group Director, Shopper Marketing, you will lead the WalMart and Sam’s dedicated Shopper Marketing Team that develops the shopper marketing strategies, agendas and plans for Walmart as a virtual part of customer account team. The role leads integration of customer’s strategies and brand identity with Coke’s category and brand strategies initiatives. The Group Director, Shopper Marketing will own the customer CMO and senior marketing lead contact point, focusing on building collaborative relationship with customer’s insights/analytical /marketing groups. The Group Director also collaborates with System to drive sustainable volume and profit growth with customer across out total beverage portfolio.
Function Specific Activities:
• Develops short and long term shopper marketing plans to support portfolio and brand growth targets
• Create and leverage a senior marketing level dialogue with Customer’s Marketing or Strategy Lead to drive plans and strategies that create mutual brand value and positive business results
• Builds, develops and manages SM team to drive development and commercialization of Shopper Marketing Plans and Programs
• Build and leverage a network of non-competing Shopper Marketers from other CPG’s working on same customer
Education Requirements:
Bachelor’s degree required; MBA preferred
Related Work Experience:
• 13-18 years’ experience, preferably in the consumer goods/beverages industry
• Extensive Strategic Marketing Experience (e.g. Brand Management)
• Experience building and monitoring annual business plans
• Demonstrated reputation for customer engagement with ability to drive mutual business results
• Build and leverage a network of non-competing Shopper Marketers from other CPG’s working on same customer
• Planning experience; strategic thinking (forward-looking vision and anticipating of future needs)
• Proven track record for delivering sustainable results
• Shopper insights, category management and shopper marketing experience
Job Requirements:
Years of Experience:10+ Years Experience
Leadership Behaviors:
• DRIVE INNOVATION: Generate new or unique solutions and embrace new ideas that help sustain our business(encompassing everything from continuous improvement to new product and package innovation).
• COLLABORATE WITH SYSTEM, CUSTOMERS, AND OTHER STAKEHOLDERS: Develop and leverage relationships with stakeholders to approximately stretch and impact the System (Company and Bottler).
• ACT LIKE AN OWNER: Deliver results, creating value for our Brands, our System, our customers, and key stakeholders.
• INSPIRE OTHERS: Inspire people to deliver our mission and 2020 Vision, demonstrate passion for the business and give people a reason to believe anything is possible.
• DEVELOP SELF AND OTHERS: Develop self and support others' development to achieve full potential.
Growth Behaviors:
• GROWTH MINDSET: Demonstrates curiosity. Welcomes failure as a learning opportunity.
• SMART RISK: Makes bold decisions/recommendations.
• EXTERNALLY FOCUSED: Understands the upstream and downstream implications of his/her work. Tracks and shares external trends, best practices or ideas.
• PERFORMANCE DRIVEN AND ACCOUNTABLE: Has high performance standards. Outperforms her/his peers.
• FAST/AGILE: Removes barriers to move faster. Experiments and adapts. Thrives under pressure and fast pace.
• EMPOWERED: Brings solutions instead of problems. Challenges the status quo. Has the courage to take an unpopular stance.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.