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Marketing Innovation Director
PepsiCo
Plano, TX, United States
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Job Description
Marketing Innovation Director, Doritos, Cheetos, Tostitos & Dips
The Marketing Innovation Director, Doritos, Cheetos, Tostitos & Dips will have leadership responsibility for developing and commercializing the 3-5 year innovation product pipelines for Frito Lay North America’s core brands of Doritos, Cheetos, Tostitos and Dips. This role encompasses the complete innovation process for these brands, building from deep consumer insights into concepts, user experience and commercialization strategy. The ideal candidate possesses a deep passion for the consumer, a solid marketing foundation, and strong project management leadership capabilities. They should enjoy working in a fast-paced, dynamic environment, thrive on cross functional collaboration, and be adept at securing alignment from a variety of stakeholders.
Key Accountabilities Include:
• Innovation Leadership
◦ Lead innovation pipeline development for Doritos, Cheetos and Tostitos brands, and Frito Lay’s Dips portfolio
◦ Develop concepts that deliver on key consumer needs and align to the brand strategy
◦ Validate the concepts, product offering, and user experience
◦ Craft a 3-year innovation horizon for the brands/dips portfolio that meets consumer needs and brand growth objectives
• Delight the Consumer
◦ Nurture innovation concepts into commercially viable solutions for the consumer
◦ Lead cross functional teams through weekly task forces (one for each brand) and ensure timely execution of deliverables
◦ Lead the innovation team responsible for bringing each project through the internal stage gate process including presentation creation and cross functional alignment
• Cross Functional Collaboration and Leadership
◦ Lead total pipeline strategy for these brands with other category and channel innovation teams including away from home (foodservice), packaging, transform and macrosnacks.
◦ Foster a culture of innovation and idea-building across the broader team
• Inspirational Leadership & Talent Development
◦ Lead a team of 1 Marketing Manager and 1 Marketing Associate Manager
◦ Provide team with the right coaching, development, and critical experiences to meet both professional and personal development goals, aiding in their progression in the organization
Qualifications/Requirements
• MBA required, 7+ years of marketing experience in CPG or comparable industry.
• Exceptional strategic thinking, Drive for Results, Thrives in Ambiguity, Creative problem solver, Optimistic leader, Entrepreneurial.
• Leadership experience with data driven marketing:building an integrated ecosystem of data/analytics, content and channels that builds brands and business.
• Strong consumer empathy & customer-centricity: demonstrated ability to place the consumer at the heart of everything.
• Purposeful brand leader: able to build compelling narratives around brands’ purpose and translating that into action that builds business. Proven ability to interact with senior level management across functions to deliver brand goals.
• Leadership Orchestrator, Influencer, non-hierarchical: comfortable in a role where responsibility significantly outweighs formal authority; leveraging multiple internal and external partnerships. Strong track record of developing and inspiring teams of marketing professionals. Proven collaboration abilities, strategic thinking and leadership skills.
• Geographic breadth: experience in both developed and developing markets preferred, given the scale of large global brands and internal stakeholders.
Relocation Eligible: Eligible for Standard Relocation
Job Type: Regular
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.
PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity
If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy
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