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Senior Director, IT eCommerce and Digital Marketing Delivery
PepsiCo
Plano, TX, United States
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Job Description
Pepsico has an aggressive goal to increase share of product sales and revenue via B2B and B2C eCommerce channels. In support of this goal Pepsico IT has embarked on a journey to create a suite of Digital Services Platform capabilities and offerings. Within the Digital Services suite, creation of improved systems for (a) effective Consumer Understanding, Engagement and Marketing, and (b) an eCommerce Integration and Orchestration Hub, are key objectives – which can support creation of consumer facing digital experiences, customer/partner specific product catalogs with rich content, seamless onboarding of and integration with a variety of eCommerce partners and third party logistics companies, enable real-time visibility to product inventory and stock levels, and allow for flexible orchestration and tracking of product fulfillment.
This Sr. Director is responsible for managing the architecture, design, development, and delivery of the Digital Marketing and eCommerce Hub. The Hub will integrate with a variety of internal Sales, CRM, Supply Chain, and ERP systems, as well as external partner systems. In this capacity, the person will provide strategic leadership and direction to the technology team to develop and deliver Digital eCommerce solutions in support of PepsiCo’s overall eCommerce business plan. This position will work with key stakeholders to understand and manage expectations, provide technical consultation, as well as negotiate with and manage third party technology partners. This position directs the team's implementation of appropriate Digital Marketing and eCommerce technical solutions to meet business requirements within agreed upon timeframes and budgets.
Qualifications/Requirements
Responsibilities:
• Partner with Marketing and eCommerce business teams to understand business strategy and roadmap, and identify digital eCommerce technology capability needs and priorities
• Develop digital marketing and eCommerce Technology strategy, roadmap, platform architecture, and modular designs
• Direct the software development efforts around various modules such as eCommerce product catalog, digital asset management, merchandising, partner exchange APIs, order automation and orchestration, and online consumer/customer experience measurement and improvement
• Collaborate with data and analytics team for the development of eCommerce analytics solutions and the delivery of a seamless personalized digital experience for consumers
• Assess, select and manage third-party partner capabilities for solution implementation and consultation, to meet expectations while maximizing cost efficiency, quality, timeliness, and responsiveness
• Ensure all eCommerce platform components are well integrated, highly available & scalable, and adequately monitored for optimal service availability and performance
• Provide senior and executive leadership reports on the team's priorities and activities to allow visibility into the team's initiatives, status, risks, and backlog
• Monitor and analyze eCommerce trends, technologies, and best practices to assess the internal performance to the industry norm and to best align products and projects to meet the strategic direction
• Develop and manage the team's budget and expenditures to deliver cost efficiencies, identify variances, and ensure the best utilization of resources
• Lead team of analysts, developers, architects, and technology leads
Key Experience Required:
• Bachelor’s degree required; master’s degree strongly preferred
• Seasoned IT professional with more than 15 years of IT experience, with at least 8 years in leading and delivering successful end to end consumer/customer facing solutions in support of eCommerce channels and B2C or B2B operations
• Significant experience in building large-scale, complex, high volume, and highly available and resilient eCommerce solutions with flexible and modular architectures
Deep experience with:
• Web portals, mobile applications, web content mgmt., digital asset mgmt., personalization engines, A/B testing, web analytics, etc, in order to offer the best customer facing solutions and experiences
• APIs, micro-services, rules engines, workflow engines, process automation, and related technologies to automate and orchestrate orders with varying levels of order and product complexity
• Building applications in a true container based architecture using Agile software development methodologies and related technologies/tools to drive Continuous Integration and Delivery.
• Managing software and product development efforts with quick turnaround cycles using appropriate proof-of-concepts, prototyping, and incubation approaches
• Managing global teams across geographies
• Ideal candidate would have demonstrated experience leading solutions from initial visioning to final deployment and adoption (Demonstrating the ability to not only generate ideas but taking it through solution development and launch)
• Excellent influencing skills to drive compliance to architecture standards and guidelines across the enterprise
• Highly motivated and decisive thought leader with excellent collaboration skills comfortable at navigating and influencing in a fast moving, global environment
• Conceptual selling and ability to present architecture recommendations in a simple, compelling, business relevant manner with clear impact analysis
• Ability to think broadly and influence multiple decision makers with strong verbal and written communication skills to influence senior leaders
Relocation Eligible: Eligible for Standard Relocation
Job Type: Regular
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.
PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity
If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy
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