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Director, Data Strategy Analytics
Johnson & Johnson
New Brunswick, NJ, United States
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Director, Data Strategy Analytics - Global & NA
Johnson & Johnson Group of Consumer Companies is recruiting for a Director Data Strategy Analytics, Global and NA to be located in New Brunswick, NJ or New York City, NY.
At Johnson and Johnson Inc., our purpose is to “Bring Science to the Art of Healthy Living" by providing consumers with some of the most world's most widely used and trusted brands including; Johnson's ® Baby, Neutrogena, Aveeno, Listerine, Tylenol, Calpol, Nicorette and many more.
On our growing global analytics team, we are looking for someone who wants to shape the future of personalized marketing for healthier more vibrant lives.
The ideal person is passionate about using data to create more meaningful consumer experiences and reaching the right person, at the right moment, with the right content. They believe that people based marketing fueled by data is the future of marketing and want to shape new analytics capabilities in a context of purposeful, trusted brands: if this sounds like you, keep reading!
The Director Data Strategy Analytics, Global and NA will be a part of the Global team driving Analytics for Personalized Marketing and will partner closely with NA regional team. You will be responsible for building and adapting transformational data capabilities for personalized marketing Globally and in NA. You will drive improvement in data-driven consumer-focused digital ecosystem performance, boosting effectiveness and efficiency across Personalized Media, Website, CRM and eCommerce. You will have a direct impact on media ROI in Globally, by enabling more robust data-driven media plans and more efficient campaigns. You will shape and deliver best in class data strategy, audience segmentation and consumer centricity.
You will have strong collaborative partnerships with multiple other functions: Business leaders across marketing teams, IT, Total Brand Experience, Consumer Insights and Analytics, Regional Marketing Operations, Marketing Accelerator, as well as various agencies, publishers and vendors.
Major Responsibilities:
• Develop and drive implementation of the Global and NA data strategies.
• Develop and manage Global and NA regional data partnerships.
• Lead the development and implementation of the Global Identity Management solution.
• Partner with IT on developing J&J people based marketing cloud.
• Serve as a Global expert on maximizing business impact though Nielsen DMP and Google Full Stack solutions.
• Develop and implement Global guidelines on validating and using 3rd party data.
• Develop and drive adoption of the best data practices enabling personalization.
• Shape 1st party data acquisition and use of 1st party data in NA.
• Guide (train, consult) NA brand teams on developing market/brand level data strategies, identification of most appropriate 1st, 2nd and 3rd part data sources, creating data taxonomies and managing local data assets.
• Guide teams in the local markets on using analytics tools for creating consumer audience insights and using these insights to make better business decisions.
Qualifications
• A Bachelor’s degree is required; and MBA or Master’s degree is preferred.
• At least 8 years of progressively responsible experience within data driven people-based marketing, programmatic media, consulting or related fields. Experience working for CPG marketer is a plus.
• In-depth knowledge of data sources available Globally and in NA with a proven track record of developing and successfully implementing data strategy and using 1st, 2nd and 3rd party data sources for achieving brands’ objectives is required.
• Comprehensive understanding of personalizing consumer experience through programmatic media, CRM, search, e-commerce and mobile apps. Is required.
• Experience with mining and modeling large data sets and applying advanced analytics methods for consumer clustering and segmentation, developing and leveraging consumer insights: path to purchase, CLTV models etc. is preferred.
• Able to lead large scale initiatives, be a team-player, collaborate successfully and build relationships with internal teams, suppliers and agencies.
• Strategic business acumen, focus on results, passion for keeping up with media and technology trends.