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Sr Director, Communications Content Strategy
Harman International
Stamford, CT, United States
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Position Summary:
HARMAN is driving the future of the connected lifestyle and is looking for a senior director of content to help us tell our story around the world. From automotive and home to work and mobile, we are elevating experiences to make them more personalized, immersive and meaningful. This creative and resourceful individual will design and execute a global content strategy and leverage our network of communicators to develop stories and merchandise them in innovative and purposeful ways that reach audiences across different platforms and formats. A great writer and expert in channel optimization, segmentation and localization, and measurement, this individual will direct internal, external and social and digital strategies and work closely with division communicators, marketing, customer service, IT, human resources and other functions to mine stories, develop themes and amplify HARMAN’s voice. S/he will lead and inspire teams of creative personnel and content creators to enhance company’s profile, build stakeholder engagement, and influence customer and consumer behavior.
Supervisory Responsibilities:
This position has direct supervisory responsibility over staff and vendors. Will oversee Director, Engagement Communications, CSR and sustainability, Manager, Internal Communications and Manager, Social and Digital Communications
Job Responsibilities:
• Lead the company’s global content strategy: develop, curate, and manage the global editorial calendar by creating internal and external initiatives, campaigns, events that connect divisions and functions
• Identify the best way to tell our stories through online, social media, email, point of purchase, mobile, video, print and in-person.
• Direct CSR/Sustainability, internal and external communications programs to ensure alignment and maximum impact, engagement and visibility.
• Lead executive thought leadership strategy
• Work closely with SVP on issues management and crisis communications
• Supervise agencies, writers, colleagues on layered programs
• Develop standards, processes and best practices (both human and technological) for content creation, distribution, maintenance, content retrieval and content repurposing, including the real-time implementation of content strategies.
• Be a positive, trusted partner, brand ambassador and connector across the organization and extending to our partners and Samsung colleagues.
Success Criteria
• Strong writing and editing skills
• Reporter’s mindset and marketer’s gift for a clever tagline
• Surgical - Understands the message, the messenger and the vehicle all matter and knowing how to reach our different audiences
• Ambitious and resourceful: Finds creative ways to get things done effectively and collaboratively
• Strategic and also tactical- someone who wants to lead and also roll up his/her sleeves and practice the craft of awesome communications
• A team player: Someone who appreciates different ideas, seeks them out and offers to pitch in.
• Technophile: Loves technology – promoting it, using it and finding new tools to make us more effective
• Intellectually Curious: loves to find new ways of doing things and educate and elevate others
What You’ll Need
• A gifted storyteller - we’re looking for people who can distill complex ideas into simple, intellectually credible narratives
• Strong writing skills, creativity, and passion for the nuts and bolts of tech are musts
• Thinking in soundbites and having a strong instinct for an amazing angle are key, as is an ability to identify and tailor different stories and vehicles to different audiences
• A connected communicator - you have a deep network of strong relationships across the media landscape that you’ll leverage to foster connections, gain insight and ultimately tell our story in a compelling way
• A self starter: You’ll be shaping how we tell our story to the world, requiring the ability to develop relationships, plan, and execute autonomously.
• A team player: Success at HARMAN depends on the ability to organize different teams (internally and externally) around shared goals and ensure the necessary stakeholders are engaged.
Basic Qualifications:
• Bachelor's degree in English, Journalism, Public Relations or related communications field. MA Degree / MBA preferred
• 10 years as a leader in multichannel content creation (publishing, journalism, etc.)
• 10 years creation of compelling messages for different external and internal target demographics
• 10 Years leadership, including remote teams, objective setting, performance management & selection.
• Issues management / crisis communications experience
• International organization experience
Eligibility Requirements:
• Willingness to travel 10-20% of the time
• Willingness to work in an office in Stamford
• Willingness to submit to a background screen and a drug test
HARMAN (harman.com) designs and engineers connected products and solutions for automakers, consumers, and enterprises worldwide, including connected car systems, audio and visual products, enterprise automation solutions; and services supporting the Internet of Things. With leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, Mark Levinson® and Revel®, HARMAN is admired by audiophiles, musicians and the entertainment venues where they perform around the world. More than 25 million automobiles on the road today are equipped with HARMAN audio and connected car systems. Our software services power billions of mobile devices and systems that are connected, integrated and secure across all platforms, from work and home to car and mobile. HARMAN has a workforce of approximately 30,000 people across the Americas, Europe, and Asia. In March 2017, HARMAN became a wholly-owned subsidiary of Samsung Electronics. HARMAN is an Equal Opportunity /Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or Protected Veterans status. HARMAN offers a great work environment, challenging career opportunities, professional training and competitive compensation. Looking for a challenge where your experience is valued? Come see what you can achieve as a leader with HARMAN! (www.harman.com)
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