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Director of Brand and Trade Marketing
Wonderful Company
Los Angeles, CA, United States
Job Details - this job has expired, please see similar jobs below
The Role
The Marketing Director leads the development of the consumer and customer marketing strategy for FIJI Water, JUSTIN Vineyards & Winery, and Landmark Vineyards. This role is responsible for the brand marketing and trade marketing strategy, execution, reporting and KPI measurement for all brands with the goal of increasing brand value, market share, and sales.
Here's what you'll do:
• Lead the effort to drive brand awareness, customer demand, and brand preference for all brands
• Engage customers through the conception and implementation of marketing campaigns, promotions and trade marketing programs, merchandising services, sponsorships, and market research
• Build strong relationships with the sales teams and participate actively in customer facing activities and meetings
• Develop, maintain and consistently communicate compelling brand positions and USPs
• Demonstrate discipline in providing creative direction and ensure creative and programming alignment with brands' target audiences and opportunities
• Utilize category and consumer insights to identify growth opportunities drive packaging and new product development to successfully bring new profitable branded products to market
• Timely and efficiently communicate the marketing programs to the sales teams and other departments
• Monitor brand integrity and consistency
• Prepare and monitor annual budget for the brand marketing department
• Significant travel will be required.
• Run the annual brand planning process. Set brand planning calendar, coordinate cross-functional activities and planning processes, manage timelines, and ensure timely completion of all deliverables.
• Own the relationship with the in-house creative agency's activities/projects, providing direction for all necessary marketing/creative material produced internally or externally. Ensure consistent creative execution and positioning and development of integrated campaigns
• Manage a team of 3 direct reports with a total team of ten; ensure career development goals are met for each direct report
Here's what you'll bring to the table:
• MBA plus 8-10 years in senior level brand management role or consumer marketing within CPG; food or beverage experience a plus
• Beverage alcohol experience a plus
• Solid understanding of the following areas: advertising, digital marketing, consumer promotions, POS marketing, PR, sales promotions, and trade marketing
• Strong cross-functional project management skills, including leading new product development/innovation efforts
• Excellent written and oral communication and presentation skills
• Strong analytical skills/attention to detail required
• Exceptional sense of urgency, with strong aptitude for learning and problem-solving
• Advanced Excel and MS PowerPoint skills required