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Director, Category Leadership
ConAgra
Rogers, AR, United States
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Conagra Brands has the most energized, highest-impact culture in food. Our people persistently challenge and disrupt marketplace/business conventions and we are respected for our great brands, great food, great margins and consistent results. Conagra Brands, be part of building something BIG.
Job Summary
Responsible for improving category Merchandising Assortment Pricing and Shelving (MAPS) for assigned categories. Influence key customer decision makers to present category development plans. Leads and develops advisor team. Collaborates with headquarter Category Strategy, Insights, Analytics and Walmart Buying, Assortment Discipline, Category Space, and Replenishment teams in the development of category plans for assigned categories. Responsible for assortment, category business reviews, and Walmart modular process, including all aspects of shelving products in an objective, category friendly way. Responsible for identifying opportunities for mutual growth and competitive advantages, and enhancing stature with the customer.
Position Responsibilities
• Own the customer interface at the category level, with focus on improving customer and company sales/profits.
• Work effectively with Marketing, Shopper Marketing, Insights, Brand, and other Category Leadership resources to execute category & customer initiatives with excellence.
• Effectively customize and simplify corporate materials for assigned categories.
• Assist the buyer with category long range planning with customer leadership.
• Support shopper and Category Leadership initiatives with the customers.
• Develop tools to diagnose new category opportunities.
• Deliver consumer/category input to help refine plan elements based on consumer and category knowledge.
• Improve advisor team capability to leverage analytics & insights.
• Partner with advisors and buyer to construct and deliver clear, concise, insights driven category presentations.
• Monitor industry trends and competitive activity to identify opportunities to improve capabilities/advantage in the market.
• Improve shelving while maintaining a shopper/category first approach.
• Be expert on the business – customer, department, key categories, brands and SKUs.
• Be the subject matter expert on assigned customer team for analytical tools, space management software and data (Understand and master customer loyalty card data, 84.51, IRI, Nielsen, Assortman, Willard Bishop, Mintel, NPD).
Position Qualifications
• Bachelor’s degree required.
• 10+ years category leadership or related experience.
• Walmart Advisor experience in complex, high velocity, high mod count categories.
• Demonstrated commitment to modular excellence, timelines, changing requirements for pack out, days of supply, SRP, and other category specific initiatives.
• JDA MyPG or Planogram Generator experience preferred but not required.
• Communication, presentation building and delivery and negotiation skills.
• Data integration & interpretation experience – tell the story.
• Problem solving skills – creative thinking.
• Analytical and critical thinking skills – analytical curiosity.
• Be very proactive and possess a self-starting nature.
• Have the ability to lead a group of cross functional team members.
• Be a strong project manager – establish objectives, process, roles, timeline and desired outcome.
• Ability to quickly analyze data from multiple sources and understand complex trends.
• Synthesize a holistic sales story from multiple sources of data (syndicated, loyalty, consumer and industry trends).
• Experience working directly with customers in growing category sales.
• Must possess solid knowledge of computers, MS Office Suite, Nielsen/IRI, customer scanner and loyalty card data, space management tools, graphics, spreadsheets, and databases.
• Knowledgeable about syndicated scan and panel data including geo-demographic and behavioral data.
• Strong working knowledge and application of data analytics and consumer insights.
• Demonstrated ability to identify opportunities, provide actionable insights and relevant recommendations.
• Be able to “mine” the data to uncover “root” causes of trends and deliver concise analysis.
• Working knowledge of retail merchandising and in store execution tactics.
• Develop and present comprehensive, concise and objective category reviews incorporating shopper, consumer, retailer, syndicated and loyalty data.
• Demonstrated ability to work in a highly matrixed environment and collaborate with various cross functional areas.
• Show a well-developed organizational, communication and time management skills.
• Ability to prioritize/manage multiple projects at once.
Conagra Brands is an equal opportunity employer and considers qualified applicants for employment without regard to sex, race, color, religion, ethnic or national origin, gender, sexual orientation, gender identity or expression, age, pregnancy, leave status, disability, veteran status, genetic information and/or any other characteristic or status protected by national, federal, state or local law.