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Director, Analytics
Initiative
New York, NY, United States
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Initiative - Director, Analytics
Our Company
Initiative is a leading global full-service media agency within IPG Mediabrands. We excel in uncovering genuine cultural insights that create new opportunities for brands to supercharge their impact. We create emotion, extract value, and generate loyalty. Operating in over 80 countries, we employ 3,200 of the smartest and most diverse talent in the industry. Learn more about us at initiative.com.
Media operations and reporting plays a pivotal role throughout the marketing campaign lifecycle. This is the person that joins the dots across the campaign lifecycle - from planning to buying and then finally execution. They are responsible for the workflow, tools used as well as data governance across every step, to ensure a consolidated view of our clients marketing dollars within the region.
If you are Dynamic, Entrepreneurial and Empowered then read on...
The Role
We are currently looking for someone to join the Initiative team and be responsible for all media and data processes as required by the client across all media channels. The ideal candidate will be someone who has experience in Media planning & Ad Operations, works well in a fast paced dynamic environment and understands the sense of urgency and attention to detail inherent in delivering successful media campaigns, as well as the delivery of cleansed, harmonized, and accurate data for our client.
This is a pivotal role within our rapidly growing team of experienced specialists and must support the team to ensure:
• Translate Measurement frameworks into KPI’s
• Create media activation best practices and documentation
• Roll out of any new processes created by the central team or for new tools adopted
• Finding solutions for non-compliance and updating processes to drive further adoption
• Consistent set up across measurement tools used across all media channels
• Be responsible for the data sources and quality of data reported
• QA and governance of naming conventions across all channels as well as adhering to the clients master data policies
• Troubleshooting with ad-tech providers as and when required
• Ensuring the client is part of new beta’s and is innovative in their media tracking and measurement approach
Essential Functions
• Understand client requirements and KPI’s for optimum campaign implementation and mar-tech recommendation
• Be responsible for conversion and remarketing points on site and the accurate tracking for it
• Create best practices and documentation on
◦ Client requirements
◦ Templates
◦ Checklists
• Quarterly data checks across all measurement tools to ensure there are no discrepancies
• Operations strategy – tagging, dynamic creative (ACE), ad-tech tools recommendation
• Close partnerships with the technology partners and have an up-to date understanding of their offerings
• Drive change management with the local teams to break down the barriers of entry
• Conflict resolution with support of the leadership
• Expectation and relationship management with all stakeholders
• Manage workflow between all stakeholders
• Coordinate and ensure standardised set up across all media channels
• Ensure standard of knowledge across all tools and platforms used is consistent across the teams
• Identify opportunities to create efficiencies between all teams and evolve internal processes to enable dynamic and agile delivery of campaigns
• Identify opportunities to implement new tools to create cutting edge solutions
• Work with our overseas team to ensure all processes are clearly followed
• Build and drive the Brand Safety approach for the client
Key Relationships:
• Global Operations & Tech Director
• Regional market teams
Qualifications
Education:
• Bachelor's degree required
• Concentration in analytic preferred
Work Experience:
• 4+ years’ experience with digital operations processes (Ideally Ad Operations)
• Managed a team of 5 + strength
Skills:
• Project Management is key
• Excellent quantitative and analytical skills with the ability to draw conclusions based on data
• Ability to investigate, analyse and solve problems as well as clearly communicate results
• Handle multiple projects in a fast-paced environment with the ability to learn and apply new concepts and tools quickly
• Strong attention to detail, well organised and possesses the ability to prioritise multiple tasks under pressure
• Strong Excel proficiency is required
• Knowledge of media tools (Doubleclick, Nielsen, Comscore, Lumina, Integral ad science) is essential
• Excellent project management and time management skills
• Ability to work collaboratively as part of a cross-functional team
• Excellent verbal and written communication skills, ideally comfortable in a consultative, client-facing environment
• Be a highly motivated team player
Our Desired Competencies
Client
• Can influence without having direct authority, particularly with key client stakeholders
• Is a confident, articulate communicator, able to fill the client with confidence that you are at the forefront of the industry
• Articulates agency service in a way that clients’ needs are met and value added
Business
• Ability to manage your time effectively across every aspect of your work
• Has excellent numeracy skills with the ability to analyse data and identify trends
• Has the ability to set high personal goals with the tenacity to deliver against those to a satisfactory level whilst continuously seeking out areas of improvement
• Is progressive in nature, thinks outside for the bigger picture and beyond the obvious
• Willing to understand different points of view and work well in a team
People
• Is positive and motivating in a team environment
• Strong relationship builder with team and clients
• Is self-aware, willing to take feedback on board and act upon it
• Self-starter who can work autonomously and remain composed under pressure
About Us
Initiative is different to other media agencies. We are not trapped by a legacy structure primarily centered on paid advertising. Instead, we are liberated by a new world structure designed to deliver highly differentiated and highly effective communications strategies for our clients. We’re not the biggest agency in town. So rather than outsize our competitors we must outsmart them. That’s why we’ve built the strongest strategic capability of any agency in the market. Core to this strategic capability is an obsession with culture and how brands can pivot from brand advertising (which is forgettable) to cultural branding (which is highly memorable). Our new world model is comprised of five central “craft centers” – Client Advice and Management, Strategy, Communications Design and Partnerships, and Analytics.