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Director, Planning
Initiative
Los Angeles, CA, United States
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UM - Director, Planning
Position Summary
UM is looking for a dynamic, strategic thinker who is looking to grow with us. The role will require a strong, vocal team leader with excellent client service skills. We are a group of straightforward and open-minded people who work as a team and believe great work comes from happy, motivated employees. Individually these values may seem obvious, but together they form a culture that we think is unique and different from many other companies and clients.
This position is responsible for leading portfolio planning for a single entertainment client and is integral to helping our client achieve their aggressive KPIs. This is a fast-paced, dynamic account that requires a balance of branding and direct response knowledge. Our client is a trailblazer in their space on their way to becoming a category leader, and we are a trusted advisor whom they look to for advice and expertise. This role requires strong integrated media planning experience, a solid grasp of best practices across all media disciplines, and a commitment to delivering high quality work consistently.
Essential Functions
• Lead a team of mid- and junior-level media planners responsible for developing integrated, cross-channel media plans with a heavy focus on digital
• Client management on account overseeing several product lines across a client portfolio
• Proactive thought leadership on various media topics, both written POVs and verbal communication in meetings
• Ownership of business KPIs and solid understanding of levers to impact performance
• Ability to provide clear direction to and motivate team to perform optimally, ensuring work meets the highest quality standards possible
• Proactively seek new and innovative solutions to client business issues and challenges and evaluate their efficacy/value with rigor
• Provide thought leadership and guide strategic direction for portfolio media planning and buying across TV, Digital, Radio, OOH, and Print – as well as other partner business units and agencies
• Responsible for stewardship of various client objectives throughout the plan development process and accountable for plans delivering against client expectations
• Develop and maintain excellent working relationships with all internal / external agency departments/disciplines including: Strategy, Investment, Analytics and Creative Agencies
• Ensure best practices are used across department and account responsibilities, revamping processes when needed
• Plan, direct, supervise, and coordinate work activities of subordinates and handle all personnel requirements for immediate staff including training and development
Qualifications
Education:
• Bachelor's degree required
Work Experience:
• Strong business acumen
• 8+ years of experience in media planning and/or marketing
• 3+ years of experience mentoring and managing a team
• Entertainment and sports experience a plus
Requirements:
• Professionalism, positive representation of the agency
• Solid awareness of industry trends and planning/measurement models
• Understanding of marketing and communications process
• Experience with multiple business categories
• Ability to manage multiple projects simultaneously & thrive in fast paced environment
• Collaborative mindset
• Ability to analyze and act on data signals
• Strong presentation skills in internal, vendor, and client meetings
• Proficient at turning data in actionable insights
About Us
UM believes that better science and better art deliver better outcomes to our clients in the media moments that matter most. We are a creative media agency, committed to blurring the lines between media and creativity, between data and content, between science and art. A global media network in IPG Mediabrands, UM operates in over 100 countries, with 4,800 people innovating on a roster of clients including Hulu, Johnson & Johnson, Coca-Cola, Fiat Chrysler Automobiles, The Hershey Company, CVS Health, ExxonMobil, BMW and Sony.