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Vice President, Media
Edelman Digital
New York, NY, United States
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Description
Edelman’s National Health Media Team is comprised of more than 25 media professionals spread across the U.S. and we continue to grow. This is an amazing opportunity to join a Cannes Gold winning team with more than 30 other industry and professional awards. We are looking for people with a passion for earned media within the health and wellness area as well as pharmaceutical and biotechnology. This team is highly respected within the industry and known for mentoring and teaching those on and around their team.
One of the many great things about this team is their diversity of backgrounds and how we work together to make each other, the business and our clients, better. The National Health Media Team is comprised of people who have worked on the Hill, are former lobbyists, journalists as well as other areas of government, they are a group of media professionals that work tirelessly to develop strong relationships with national, trade, regional and local journalists. The National Health Media Team is not only leaders in media knowledge but set the media trends.
The Vice President, Media Strategies should be a sophisticated, strategic thinker who applies a multi-channel media mindset to all client work, has an impressive sense of storytelling, a growing list of high level media contacts, and a demonstrated ability to support and help drive a robust newsroom approach for any project. S/he must serve as senior, daily contact for all assignments including creating a profitable budget for one of the top global health services companies known for breakthrough campaigns in the preventive care and mental health space.
S/he will oversee the creation of multi-media strategies that factor in social and paid opportunities, partnering effectively with internal content creators within the Digital, Paid, Creative Departments, etc. as well as outside agencies. The VP must be entrepreneurial in spirit and have the capability to manage multiple, simultaneous assignments, and the ability to manage internal and external (client) expectations.
As with all strong media and PR pros, the VP should have excellent written and verbal communication skills. The VP should demonstrate the ability to provide sound counsel and recommendations on how the business is operated. S/he must be able to convey confidence in his/her opinions and recommendations with substantive and supported arguments. S/he must be team focused, possess strong leadership qualities and be capable of effectively managing a team, including building the earned media skills of other members of the Edelman Health Team.
Responsibilities:
SKILLS (Client & Stakeholder Engagement, Business & Project Management, Business Development and Talent Development/Leadership)
• Showcase an extensive network of influencers, and an ability to maintain and develop key media contacts; experience pitching stories to national and local print, online, television and radio media
• Manage strategic process of pitching stories and/or responding to media inquiries (focus on corporate communications, executive visibility, health and wellness)
• Be a consumer of news – help identify media trends/interests, what “works” with top media
• Oversee management of high level feature and news placements / channel planning
• Display superior presentation skills including confidence in presenting to clients
• Look for opportunities to develop business with existing clients (including cross-selling)
• Lead the research, planning and development of comprehensive media relations programs and new business pitches, Senior and Executive Vice President
Basic Qualifications:
• At least seven years (five or more in earned media work) of experience in predominantly earned media work within Corporate Communications, Health, Brand or Wellness space.
Preferred Qualifications:
• S/he must be able to demonstrate excellent storytelling skills, and provide sound, level-appropriate media counsel with all levels of internal client contacts
• This position requires proven management and leadership skills as well as a proven track record of executing large scale campaigns at the strategic and tactical level
• S/he must be able to manage the media budgets and team on sizable pieces of business to achieve client goals
• S/he must have strong contacts and working relationships with local and national news media, understanding of basic television production and video terminology. Previous experience with agency and/or media outlet is preferred
• Ability to write strategic media plans and a variety of media materials with limited oversight
• The candidate should have a demonstrated history of providing high-level, strategic counsel; creative programs; quality outcomes, and; superior customer service to clients.
• Must have the ability to assess and understand complex situations and quickly distill the information for both the client and media. In addition, he/she must be team-focused and demonstrate strong leadership qualities