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Director, Digital Investment
Mindshare
New York, NY, United States
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Job Description
xTitle: Director, Digital Investment
Mindshare:
Mindshare is a global media agency network with billings in excess of US$34.5 billion (source: RECMA). The network consists of more than 7,000 employees, in 116 offices across 86 countries spread throughout North America, Latin America, Europe, Middle East, Africa and Asia Pacific.
Each office is dedicated to forging competitive marketing advantage for businesses and their brands based on the values of speed, teamwork and provocation. Mindshare is part of GroupM, which oversees the media investment management sector for WPP, the world’s leading communications services group.
Department – Digital Investment:
Our Digital Investment teams are critical in bringing our media plans to life. We work in conjunction with our planning teams and are responsible for the negotiating and purchasing of digital media real estate. We are an integral part in capturing a client’s vision to reach the intended audience.
Quick Notes:
• Clients: Blackrock, Athena Health
• Create trusted advisor relationship with clients of all levels, across national and regional expertise
• Develop and implement the Investment approach and oversee execution of tactical plans for direct contracted partnerships
• Provide Sr oversight across all digital investment teams (search, social, programmatic, affiliate, direct, etc)
• Play a key leadership role on the client team, partnering with strategy and business leads to ensure excellence across all elements of the client business
What we love about this position:
• The opportunity to demonstrate digital investment thought leadership with clients that are willing to take risks
• Co-lead large partnership initiatives (i.e. custom video series, native content, live digital experiences) cross channel and with multiple client divisions
• Determine the future of integrated investment practices by collaborating and coordinating across all digital channels specialties
• Broad client categories allowing for wider array of experience and greater leadership growth
How we’ll grow together:
• Challenge the status quo by proactively bringing new technologies and first to market ideas
• Glean insights from campaign data to tell a story and influence future campaigns
• Build new process and benchmarks for collaborative work process
Meat and Potatoes:
• Work with Client and Strategic Leadership to develop and roll out digital trading organizational plan
• Continue to drive consistent process and approach to marketplace dealings and cascade to teams
• Accountability for financial management and data quality across all digital channels
• Help drive Mindshare and GroupM level discussions to create benefit for the broader client base at Mindshare as well as support individual client level deals as needed
• Working within integrated team means ensuring the right connections with Planning/Strategy, specialist areas such as National Broadcast and Print, as well as specialist digital practices (Mobile, Social, Search).
• Casting a wider net to support Trading staff in client team discussions around trading/buying approach, etc.
• Participating in regular Mindshare and GroupM trading meetings.
• Helping to communicate market intel to teams via wider GroupM channels
• Looking for opportunities that multiple brands can take advantage of, recognizing the diverse array of Mindshare clients
What you’ve already conquered:
• Minimum of eight years’ experience preferred
◦ Ideally 1-2 years as a Director leading a team of digital investment
• Microsoft Office (Excel, Word, PowerPoint)
• Media Tools and Donovan Data Systems is a plus but not required
• 3rd party syndicated research resources (i.e. Comscore, Nielsen, etc.) is a plus but not required
• Bachelor’s degree, preferably with a concentration in advertising, marketing, business administration, and communications
• Comfortable working with budgets and numbers
• Excellent verbal and written skills
• Exceptional organizational skills, multi-tasking capabilities and detail oriented
Mindshare is an EEO/AA Employer, M/F/Disability/Veterans
Non Discrimination Disclosure: We do not discriminate on the basis of race, color, religion, sex, sexual orientation, national origin, citizenship, age, marital status, disability, veteran status, or any other status or class protected by applicable law. We apply this policy to recruiting, hiring, training, testing, compensation, promotion, transfer, benefits, and all other terms and conditions of employment.