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Director, Product Management
Millward Brown
Playa Vista, CA, United States
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Director, Product Management - TV Data
In this important role you will be the lead for our ‘Brand Lift Insights for TV’ as we continue to push our technical capabilities to be able to better understand and track where viewers are consuming brand content (Smart TV’s, Streaming Platforms etc.) We need someone who has the flexibility to move between tactical program management and big-picture vision for the product as the transformation of TV viewership evolves. You should enjoy spending time with our team of engineers to translate that vision into technical specifications and, ultimately, into real-world solutions for our clients.
Kantar Millward Brown is a leading research agency where we help clients to grow great brands and improve marketing efficiency by analysing, interpreting and understanding the world around us. At Kantar Millward Brown, our services include qualitative solutions, neuroscience, brand equity and advertising, media and digital effectiveness. Join us and you’ll be part of 30,000 colleagues and 12 world leading research, data and insight brands at Kantar. At the heart of WPP, our unique consumer insight inspires clients to flourish in an extraordinary world.
KEY OUTCOMES
As a Director of Product Management you will…
• Collaborate with our team on TV data product roadmap and achieve deployment of top 5-10 features/enhancements within 6-12 months across key product areas including data collection, data processing, data analysis, data delivery, normative data
• Drive integration of passive TV data across all relevant KMB product offerings; BLI, Cross Media, Brand Tracking, Campaign Insights, Consumer Behavior Lift Insights, Sales Lift Insights, Activation, etc.
• Contribute to 2-3 pieces per year of research-on-research/white papers to support/inform BLI TV methodology, product design, and development.
• Partner with Product Marketing and CS/Sales leaders to leverage industry and client platforms to raise awareness and drive positioning of our BLI TV offer and broader passive TV/Digital measurement methods, capabilities.
CAPABILITIES
To succeed, you will need…
• Ideally deep product management experience and some hands-on product/software development experience, experience in the digital marketing/media research space, vendor-side and/or research buyer-side {agency/publisher}
• Knowledgeable in Product Management methodologies {i.e. Agile, in particular}
• Familiarity with the TV ad buying and measurement landscape across delivery platforms
• Familiarity with sources of, and differences among, forms of passive TV tuning/ad exposure data
JOIN US
At Kantar we have an integrated way of rewarding our people based around a simple, clear and consistent set of principles. Our approach helps to ensure we are market competitive and also to support a pay for performance culture, where your reward and career progression opportunities are linked to what you deliver.We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in. Apply for a career that’s out of the ordinary and join us.