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Strategic Planning Director- Retail
FCB Worldwide
Chicago, IL, United States
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Description
FCB/Red Strategic Planning Director - Retail
At FCB/Red Chicago, the Strategic Planning Director sets the vision for innovative and engaging customer experiences across channels. This person seeks out a holistic understanding of how people live, shop and use products to craft engaging retail strategies. The ideal candidate will tirelessly aspire to achieve the “A-Ha! Moment,” through which insight and opportunity are realized.
the position
• Serves as strategy lead for large retail programs
• Understands latest retail trends and strategies
• Writes and delivers inspiring creative briefs, category POV’s and stays on top of latest innovations in the category
• Seeks out white spaces for the brand and identifies opportunities for the agency
• Collaborates with client team on research plans, identify KPI’s, review surveys, mine insights and package findings into actionable stories
• Forges strong relationships with retail marketing clients and collaborates closely with account and agency partners
Qualifications
the personality
• 10+ years of relevant industry experience
• Curious minded: seeks out trends that are shaping culture today
• Passion for working across multiple brands in a large portfolio - all with busy year round retail programs
• Great communicator, influencer and storyteller
the expertise
• Strong understanding of shopper and/or retail marketing
• Ability to own strategy for several large retail programs simultaneously.
• Ability to manage and mentor young talent on the team
• Data synthesizer and insight developer
• Experience working on both on and off premise retail plans
• CPG or Spirits experience a BIG plus!
• Has earned a Bachelor’s Degree
For U.S. Job Seekers. It is the policy of FCB and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by
applicable federal, state, or local law. EOE/AA/M/D/V/F.