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Director, Cross Media Measurement
Initiative
New York, NY, United States
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Mediabrands Data & Technology - Director, Cross Media Measurement
Position Summary
We are currently seeking an exceptional talent to take on the role of Director of Cross Media Measurement. You will be based in our New York office and will lead a team in developing and executing innovative measurement programs across Paid, Owned, Shared & Earned media channels.
The Director of Cross Media Measurement will be responsible for developing end to end BI&A solutions and other custom data services, as appropriate.
This highly client facing Director will report into the Analytics client lead, while being a key leader within the Cross-Media Measurement and Mediabrands Data & Technology Group. You will work with a highly collaborative group of strategists, digital planners, data analysts and creative designers to demonstrate the impact of any number of campaigns exposures and creative executions to ultimately demonstrate our strategic impact on measurable business performance.
You are responsible for measuring and overseeing the implementation and review of the resultant performance measurement plan. You are an effective communicator who will play an integral role at driving effective measurement, handling change management and turning insights into clients’ inspiration to drive continuous improvement.
You will also work closely with the other Insights experts and fellow number crunchers and will have direct supervision of an analyst team. You speak in numbers. You can quickly translate an idea into a business case and a business case into results.
You will report directly to the SVP of Cross Media Measurement.
The ideal candidate must have strong experience interpreting and analyzing complicated, disparate, large-scale data sets while visualizing findings in a way that conclusions and recommendations can be easily drawn. You will act as the “voice of analytics” for subject matter expertise in digital measurement. In addition, you will also help lead the dissemination and adoption of key proprietary and analytical capabilities that your Team will build.
Essential Functions
• Audience measurement within and across channels
• Media measurement vendor evaluation, contracting & budget management
• Cross Channel Response Attribution Analytics & Media Plan Optimization Media effectiveness measurement vendor evaluation, contracting & budget management
• Team and people management
• New Business Development support
• Data Management Platforms
• Hands-on experience with cross media/device measurement/closed loop experience required
Qualifications
Education:
• Bachelor's degree required; advanced degree in a quantitative field
Work Experience:
• 5+ years in Media Analytics
• 5+ years in Business Intelligence
• Team management experience of 3+ people
Skills:
• Extensive experience writing and presenting relevant information
• Core competency in big 10 BI Platforms including, Tableau, Sisense, Domo, SAS, SAP or Datorama is preferred.
• Deep expertise in ad-serving and web analytics tools (Google DCM, Atlas, Google Analytics, Omniture, etc.)
• Experience querying databases using SQL and experience using statistics software packages such as SAS, SPSS, R highly desirable
• Experience with digital attribution platforms
• Experience with Ad Trafficking and HTML/Java
• Deep knowledge of digital display media and martech landscape, including key technologies, business models, ad products, and industry standard metrics
• RTB (Real-time Bidding)/DSP (Demand Side Platform) experience is welcome
• Familiarity with data onboarding services
• Modeling experience a plus
• Deep understanding of RDBMS
• Ability to detect data anomalies and perform effective quality checks.
• Ability to explore any platform and focus on the functionality over a standard procedure, curiosity of achieving the same or better results by challenging current processes
• Requirement gathering and problem-solving skills, out of the box thinking to tackle business queries.
• Conduct quarterly business reviews and check in points with key clients
• Elicit client feedback to act as internal advocate for our clients
• Communicate regularly with the customers to evaluate satisfaction and value delivery
• Drive value and in turn upsell opportunities into Mediabrands existing client base
• Develop best practices and process strategies across teams
• Drive and lead planning sessions to ensure client can fully leverage Mediabrands technology to meet their performance and operational efficiency goals
About Us
IPG Mediabrands was founded by Interpublic Group (NYSE: IPG) in 2007 to manage all of its global media related assets. Today, we manage over $37 billion in marketing investment on behalf of our clients, employing over 8,500 marketing communication specialists in more than 130 countries.