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Director, Ad Operations
Initiative
Los Angeles, CA, United States
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Mediabrands Data & Technology - Director, Ad Operations
Position Summary
The Director, Ad Operations is responsible for oversight of ad operations for IPG Mediabrands. This role will manage, train, and mentor a team of ad operations professionals at varying levels. This role is critical in the successful trafficking of digital media campaigns, and the ongoing education of client teams regarding technology trends in the field of ad operations and digital media.
Essential Functions
• Manage team of Managers, Sr, Associates & Associates
• Present Ad Ops services and processes to clients and outside agency partners
• Explain and promote new services to clients (e.g. OBA compliance, viewability, dynamic creative, etc.)
• Document all standard Ad Operations processes for internal use
• Create client-facing documentation on Ad Operations concepts
• Lead training sessions on Ad Ops topics for account teams
• Lead onboarding process of new clients, as it relates to ad serving, trafficking, tagging, and targeting
• Stay current with latest trends, ad serving methodologies, and processes related to new technologies and existing systems
• Evaluate and test new ad technology services, and proactively promote relevant services to account teams
Qualifications
Education:
• Bachelor's degree required
Work Experience:
• 5+ years of experience in Ad Operations, either publisher, agency, or ad tech vendor
• 3 - 4 years of management experience
Skills:
• Passionate about Digital Media
• Open minded, and willing to accept ideas from people at all levels
• Ability to lead a team through a complex and challenging environment
• Thorough understanding ad serving technologies
• Experience working with Tag Management Systems
• Experience working with 3rd party creative vendors, specifically as it relates to dynamic creative setups
• Able to rapidly adapt to changes and tight deadlines
• Strong communication skills, with ability to explain complex technical concepts to people of different backgrounds
• Fast learner of new and unfamiliar technology interfaces
• Proficient in Excel; Pivot Tables, Formulas, etc.
• Extremely detail oriented
• Strong organizational skills, with ability to prioritize tasks
• Proactive and eager to learn
• Natural teacher and mentor
About Us
IPG Mediabrands was founded by Interpublic Group (NYSE: IPG) in 2007 to manage all of its global media related assets. Today, we manage over $37 billion in marketing investment on behalf of our clients, employing over 8,500 marketing communication specialists in more than 130 countries.
IPG Mediabrands is a new world agency group designed with dynamic marketing at its core. Our speed, agility and data smarts ensure we continue to create growth for many of the world’s biggest brands. IPG Mediabrands’ network of agencies includes UM, Initiative, BPN and Orion Holdings as well specialty business units including Magna Global, Cadreon, Ansible, Society, Reprise, Rapport and the IPG Media Lab.