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Vice President, Strategy
Initiative
New York, NY, United States
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Reprise - Vice President, Strategy
Position Summary
Reprise Digital is looking for an innovative, bold VP Director of Strategy to join our team in NYC. This is a creative, prudent thinker, who can create integrated strategies. As VP Director of Strategy, you will lead client business, as well as domestic and global pitches. You are someone who can effectively steer research, comms strategy, and editorial planning, as well as client education and consulting.
Whether it’s leading internal briefs with senior leadership or presenting to the most senior-level clients, you’re comfortable being in control of a room. You are also eager to mentor young talent and share your experiences. You will collaborate closely with leads across creative, search, community management, media, and analytics to build holistic, audience-first strategies that support hard business goals.
Essential Functions
• Strategy Leadership:
◦ Lead communications strategy for brands across all social channels
◦ Collaborate with analytics and product teams to devise research methodologies that lead to audience, cultural, and category insights
◦ Craft briefs that inform creative work, media planning, and operational shifts
◦ Consult and craft editorial plans
◦ Lead creation of owned channel and competitive content audits
◦ Collaborate with analytics on leading measurement plans that translate platform-specific KPIs to client business objectives
◦ Work with business leads to help steward and nurture the health of accounts
◦ Lead internal and client-facing thought leadership on macro cultural, category and media trends
Qualifications
Work Experience:
• 8-10 years of digital strategy
• Experience leading strategy on integrated business
• Experience mentoring and managing ambitious and talented strategists
Skills:
• History of work that has positioned clients and teams at the leading edge of digital marketing
• Excellent presentation skills
• Deadline and results driven
• Impeccable written communication skills
• Extremely detail-oriented and able to work on disparate projects simultaneously
• Passionate about nurturing a collaborative and enthusiastic agency culture