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Director of Analytics
Conversant
Chicago, IL, United States
Job Details - this job has expired, please see similar jobs below
Our analytics team transforms our unique data into business impact. With a team of 80+ people, everyone can specialize in their passion—from account analytics to analytics development to BI. Whether it’s driving insights from cutting-edge tools or building the tools yourself, you have the opportunity to show your capabilities. And no matter where you fit in, our proprietary line of ad-tech products means data collection is efficient and accurate. If you enjoy shaping big business decisions with big data analytics, we want to talk to you.
Responsibilities:
• Work within a team of analytics professionals which provide actionable insight to Conversant marketers in the optimization and analytics of campaign success and the development of ROI metrics
• Work with marketers to develop and plan campaigns that meet their marketing and ROI objectives
• Lead efforts in online attribution and mix modeling analytics
• Develop and implement strategies and tactics across the range of deal structures used in buying and selling online media
• Work closely with Campaign Management/Delivery and Analytics staff to evaluate and improve account ROI, systems, and reporting capabilities
• Work closely with media planners and develop projection methods
Requirements:
• Master’s degree in economics, statistics, operations research or related discipline
• SQL programming experience
• Experience with media effectiveness modeling and panel analytics
• Experience with direct marketing analytics and modeling
• 7-10 years of relevant industry experience
Additional Knowledge, Skills and Abilities:
• Knowledge of online advertising delivery systems and online advertising methods, including remarketing and behavioral targeting
• Ability to process large datasets, including, advertising impression data, site visitation, and online ecommerce databases
• Demonstrated proficiency and comfort with the range of deal structures used in buying and selling online media
• Possess strong leadership and communication skills including the ability to publicly present ideas, foster dialogue among internal groups, and foster growth within the organization
Conditions of Employment
All job offers are contingent upon successful completion of certain background checks which unless prohibited by applicable law may include criminal history checks, employment verification, education verification, drug screens, credit checks, DMV checks (for driving positions only) and fingerprinting.
About Conversant
Conversant, Inc. is the leader in personalized digital marketing. Conversant helps the world's biggest companies grow by creating personalized experiences that deliver higher returns for brands and greater satisfaction for people. We offer a fully integrated personalization platform, personalized media programs and the world's largest affiliate marketing network - all fueled by a deep understanding of what motivates people to engage, connect and buy. For more information, please visit www.conversantmedia.com.
Great People, Deserve Great Benefits
We know that we have some of the brightest and most talented associates in the world, and we believe in rewarding them accordingly. If you work here, expect competitive pay, comprehensive health coverage, and endless opportunities to advance your career. From tuition reimbursement to scholarship programs to employee stock purchase plans and 401(k)s, we offer associates a variety of benefits that work as hard for them as they work for us.