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Vice President Strategy Director
MRM//McCann
New York, NY, United States
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VP, Strategy Director – Entertainment
New York City, NY
The Role
We are looking for a VP, Strategy Director to join our team here in NYC. This person will help to develop and lead the strategic vision for a well-known Entertainment brand, and their portfolio of businesses. You will be essential to the continued success of our creative work which is fully integrated across experiential, social, digital and traditional.
The Team
The McCann NY Strategy department is a collective of 45 brave, nimble and smart individuals whose experience is as varied as their strategic approach. Our goal is to create work that allows brands to play a meaningful role in consumers’ lives.
What you will do…
• Develop overarching brand strategies as well as regional market initiatives for a marquis brand; collaborating closely with internal teams and clients alike.
• Lead the client into unchartered territory in the evolution of their master brand and sub-brands.
• Astutely shape and leverage high-visibility partnerships and sponsorships for the brand.
• Infuse your brand, digital, social, comms, data and experiential expertise into the briefing process to keep the brand at the forefront of culture.
• Take ownership of the quality of the creative brief and briefing process.
• Partner closely with your counterparts in Creative, inspiring fresh, original ideas that are rooted in culture, and in human and business insight.
• Develop strong working relationships with your counterparts in Account, and with Clients, forming the basis of trust and action to move those creative ideas from theory to reality.
• Develop thought leadership pieces.
• Lead strategic thought of partner agencies active on business.
• Ensure use, adoption and learning of proprietary strategic tools.
• Promote use of data & other insight tools.
Who you will be…
• 10+ years of agency experience required
• Culturally plugged in; nimble, inspired and scrappy gatherer of information
• Crisp thinker and communicator – verbally, visually and in writing
• Proactive, curious, self-motivated
• Strength of conviction for your thinking, well balanced by an open ear and mind
• See strategy as a team sport, drawing on your expertise and others’ in brand, digital, social, comms, data, behavioral and experiential strategy…and whatever comes next
• Collaborative with creative and account management leads, with partner agencies and clients
• Bachelor’s degree in a relevant area required (not necessarily advertising)
The Company
McCann New York is the headquarters of McCann Worldwide, one of the world's largest advertising agency networks with operations in over 120 countries. The agency opened in 1912 with Truth Well Told as its founding -- and enduring -- creative philosophy. As we have enhanced this strategy-based creative approach to keep it relevant in today’s multichannel brand communications world, we have strengthened our ability to unearth consumer insights, highlight behavioral brand truths, and create innovative multiplatform experiences that help our clients’ brands play a meaningful role in consumers’ lives.
McCann is an EEO/AA M/F/Disability/Vet Employer
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