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Media Director
GroupM
New York, NY, United States
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Title: Media Director
TeamIBMmedia
TeamIBMmedia is dedicated to servicing the global media, creative and data needs of one of the world’s leading technology companies – IBM. At our core we are focused on building an agency model for the future that is centered around streamlined workflows and an Audience First approach with data and performance as our twin north stars; all while pursuing the goal of thinking big, driving fundamental change, fostering deep collaboration and most importantly: achieving results and changing the world.
Most importantly we are about working smart, being nice and having fun. Our goal is to evolve the traditional concept of an agency into a collaborative model fusing IBM, GroupM, and Ogilvy and we are looking for people like you to help us accomplish this.
People willing to Think differently.
TeamIBMmedia is part of GroupM, which oversees the media investment management sector for WPP, the world’s leading communications services group.
Department – Planning / Performance Media:
Planning, execution, and client management is at the core of what we do – our planners are part researcher, quarterback, coach, cheerleader, artist/scientist, psychologist, and politician. We develop the strategies our client uses to communicate with its current and existing customers. Our planning team is the tip of the spear when it comes to our work with both IBM and our internal partners, they are integral to the work we do, the success we seek and the change we crave.
They understand and value the principles of performance marketing, but understand that consumer journeys are dynamic and delivering against those journeys most effectively requires a full-funnel approach to marketing (Brand and Performance). As such, our teams must be proven applicators of data to inform outcome-based media approaches that fuel both short- and long-term business goals.
Responsibilities
Strategy & Adaptive Marketing Leadership
• Leverage data and research to design audience-first, adaptive strategies that reach and connect with high value audiences across their journey (brand to acquisition); strategies should be broadly applicable to ultimately deliver against clear and measureable global, regional, and local KPIs
• Identify data driven advanced targeting, micro segmentation, and trigger based decision rules to hone in on a high value consumer audience
• Identify channels and tactics that align with brand and acquisition strategies, and that will deliver performance based outcomes – unified strategy where possible to maximize impact against the target audience
• Guide the development of the comprehensive digital plans and investment approach in markets to ensure the adaptive strategy can be executed across each addressable and adaptive media channel, considering local nuances and best practices
• Collaborate with analytics teams to develop clear and measureable KPIs – optimized across a time continuum of real-time to longer-term depending on KPI and methodology
• Developing and delivering clear measurement plan against key success metrics in collaboration with analytics and planning teams
Client & Partner Leadership in Digital
• Leading and cultivating the client relationship, through in-person meetings, presentations, and frequent contact – at both global and regional/ local levels as needed
• Provide guidance to local clients and teams, and monitor adherence to central strategy and operational protocols
• Partner with Central and Investment teams to establish key external partner relationships across Adtech/ MarTech, IBM partners and media vendor landscapes
• Ongoing Mastery of relevant proprietary Team IBM Media/ mPlatform tools and systems
• Exercising broad-based organizational leadership including the Management, Training & Mentorship of team/direct reports
• Fostering an environment that inspires, encourages collaboration and curiosity, and proactivity
• Developing strong client relationships including client mapping, relationship management, and issue resolution/action plans
• Developing and nurturing ongoing partnerships between Key Client and Media partners and media/technology partners
• Developing scopes and fees based on client requirements and managing delivery
• Management of client deliverables and compliance to IBM, financial and media regulations
Organizational & Team Leadership
• Maintaining insightful knowledge of client businesses, competitors, and marketplace
• Contribute to team or organizational knowledge (case studies, best practices, knowledge sharing, etc)
• Active contribution to leadership team meetings (Dir/AD meetings)
• Seeking opportunities to be impactful to the larger organization
• Continually seeking and identifying innovative and breakthrough ideas, approaches and solutions
• Driving best practice sharing across account(s) and agency, ensuring respective efficiency and effectiveness
• Exemplifying collaboration by building and maintaining productive relationships across all communications areas in a highly matrixed environment (implementation teams, client, agency partners, media vendors)
• Managing the relationships between brand partner agencies (i.e. Creative, in-house IBM services) and the client to achieve solutions for client issues
• Contribution to agency task forces/projects or initiatives
• Active participation in weekly Director/AD meetings
• Serving as a role model to all those with whom you come into contact
Core Skills:
Media Director
• 10+ years of related media/communications planning experience, with focus on team leadership and management
• Possess superior project and account management skills, flexibility, resiliency, and the ability to manage multiple expectations through proactive communication, status reporting and scope management
• Experience and comfort facilitating ideation sessions
• Enthusiastic consumer of, and curiosity about pop culture and media
• Independent, efficient and prospers in fast paced environment
• Superb strategic thinking
• Good client relationship skills, including experience interacting and presenting to senior-level clients
• Experience of working in and across multiple communications disciplines, including digital
• Fully conversant with all major desktop research tools and qualitative research techniques
• Excellent quantitative skills, including analytical abilities and math proficiency
• Exhibit passion through appropriate participation in team, agency, and industry initiatives
• Continually seek and identify innovative and breakthrough ideas, approaches and solutions
• Demonstrate sharp, critical thinking and effective problem solving skills
• Superior, clear verbal and written communication skills
• Demonstrate genuine curiosity and interest in our clients & their business
• Bachelor’s degree required; concentration in advertising, marketing, business administration, and/or communications preferred
• Digitally savvy
Mindshare is an EEO/AA Employer, M/F/Disability/Veterans
Non Discrimination Disclosure: We do not discriminate on the basis of race, color, religion, sex, sexual orientation, national origin, citizenship, age, marital status, disability, veteran status, or any other status or class protected by applicable law. We apply this policy to recruiting, hiring, training, testing, compensation, promotion, transfer, benefits, and all other terms and conditions of employment.
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