This job has expired, please see additional jobs below
Associate Director, Analytics
Initiative
Birmingham, MI, United States
Job Details - this job has expired, please see similar jobs below
UM - Associate Director, Analytics
Position Summary
Universal McCann is a worldwide leader in advertising communications, specializing in Media Planning and Buying services. We are dedicated to delivering sustainable communications solutions through engagement, innovation and accountable creativity.
We are looking for you - dynamic, best-in-class talent - to join the UM’s Decision Sciences team as an Associate Director, Advanced Analytics, reporting to the VP Partner, Analytics. Decision Sciences provides our clients and colleagues with deep media intelligence to make timely and effective investment media decisions and optimizations. This person is responsible for implementing analytics initiatives based on UM’s media performance data. The Senior Manager leads a team focused on bringing advanced and innovative statistical techniques to bear on improving the performance of marketing campaigns in support of a portfolio of client accounts.
Essential Functions
• Helps lead the implementation of media analytics products on a large client relationship
• Serve as a key team thought leader in aligning marketing analytics, modeling, machine learning, and AI with a client’s broader business goals and objectives.
• Work with clients, agency teams, and analytics leaders to understand, document, and clarify client needs related to performance analytics.
• Provide ongoing analytical support for media/marketing modeling, attribution, and experiments for clients.
• Support the development analytic responses to client strategic issues. Topics may include predictive analytics, multi-touch attribution, and machine learning.
• Work with internal stakeholders to enhance analytic processes, and develop new capabilities to increase real-time media allocation optimization.
• Convert complex analytical processes into easily digestible communications is key for both technical and non-technical audiences.
• Lead a team of 2 advanced analytics professionals.
Qualifications
Education:
• Bachelors or Master’s preferred in a quantitative field such as statistics, mathematics, finance, economics, science or engineering
Work Experience:
• 6+ years’ experience in media analytics, or fields related to digital marketing performance and implementation role for marketing mix or multi-touch attribution
Skills:
• Curiosity
• Collaboration, including ability to drive clarity in a multi-stakeholder environment
• Technical sales, sales support, or solutions design, especially in a dynamic technology and data environment
• Experience with advanced analytic techniques (e.g., multivariate regression, Bayesian shrinkage, logistic regression, etc.) and data visualization software (e.g., Tableau, Datorama, etc.).
• Good understanding of the US data and ad tech ecosystem essential, with a focus on media (e.g., impression, GRP, post-click conversions etc.), measurement analytics, quantitative business measures (LTV, ROI, effectiveness, etc.), and statistics (correlations, sample sizing, t-value VIF etc.).
• Advanced SQL programming/scripting including views, stored procedures, and functions
• Presentation development and delivery
• Strong written and verbal communication
About Us
UM believes that better science and better art deliver better outcomes to our clients in the media moments that matter most. We are a creative media agency, committed to blurring the lines between media and creativity, between data and content, between science and art. A global media network in IPG Mediabrands, UM operates in over 100 countries, with 4,800 people innovating on a roster of clients including Johnson & Johnson, Coca-Cola, Fiat Chrysler Automobiles, The Hershey Company, CVS Health, ExxonMobil, BMW and Sony.